Australia: Rockwell Olivier helps General Pants Co secure the future of iconic Australian brands Ksubi and Insight
Last Updated: 20 September 2014

Rockwell Olivier (Melbourne) advised General Pants Co on an international licensing and equity transaction that secures the future of iconic designer denim and street wear brands Ksubi and Insight in Australia and New Zealand.

In early 2014, the Ksubi and Insight brands were acquired by US based global apparel and accessories maker, Bleach Group Holdings Inc, (through the backing of private investment firm Breakwater Investment Management LLC).

As part of the strategy to expand both brands globally, Bleach Group Holdings Inc. has forged a strategic partnership with General Pants Co to drive the supply, marketing, sale and distribution of Ksubi and Insight branded products in the southern hemisphere.

Under the terms of the deal, General Pants Co has secured long term exclusive licensing and distribution rights to Ksubi and Insight branded apparel and accessories in Australia and New Zealand. The products will be sold throughout General Pants Co retail stores and (worldwide) through the General Pants Co online platform, as well as through various wholesale distribution channels.

The transaction also involved an equity alignment between General Pants Co and the existing US stockholders of Bleach Group Holdings Inc., further underlying the parties' mutual commitment to global expansion of the brands.

Bleach Group Holdings Inc. was advised by US counsel, Robert Steinberg from Jeffer Mangels Butler & Mitchell LLP. General Pants Co was advised by Associate Principal, Michelle Anglin from Rockwell Olivier (Melbourne) Transactions & Advisory team.

The successful completion of the General Pants Co transaction follows on the back of several cross border M&A, corporate finance and shareholder transactions successfully completed by the Rockwell Olivier (Melbourne) Transactions & Advisory team across retail, FMCG and healthcare/complementary medicine sectors.

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