New Zealand: Invitation: "Capturing the Intangible": a free interactive session
Last Updated: 23 October 2013

Join the world's leading IP strategist Kate Wilson and The Waikato Innovative Thinking Business Network as they present this free interactive session on 'Capturing the Intangible'.

Thursday 21st November 2013 at 11am – 12.30pm
Creative Waikato Space at 131 Alexandra Street, Central Hamilton

80% of the value of a business is in its intangible assets – whether people, ideas, systems or brands. From idea creation, right through to commercialisation1, Kate Wilson will talk about recognising what assets you already have and how you can look after them to engage the true value of your business.

As an Owner2 of James & Wells and a registered Patent3 Attorney, Kate is internationally recognised in her field. Kate has also been listed for the third consecutive year on the most extensive guide to intellectual property4 professionals, the IAM Strategy 300.

Waikato Innovative Thinking Business Network is for CEOs, Executives and Business Owners of established businesses and organisations who want to use innovative and strategic thinking to build on.

Find out more about the Waikato Innovative thinking Business Network here

See you there!


1Refers to the process of introducing a new product or service to the marketplace (whether in New Zealand or overseas). For the purposes of a patent application commercial working can include taking orders for a product or service (even if in confidence). It is important to understand that commercial working of an invention before a patent application is filed may invalidate that patent application (see validity below).

2A legal term to describe a person entitled to make an application for a patent. In New Zealand this includes any person claiming to be the true and first inventor, the assignee of the inventor, or the legal representative of a deceased inventor or his/her assignee.

3A proprietary right in an invention which provides the owner with an exclusive right for up to 20 years to make, sell, use or import the invention. In exchange for this monopoly the patent is published so that others can see how the invention works and build on that knowledge. The patented invention may also be used by the public once the patent lapses.

4Refers to the ownership of an intangible thing - the innovative idea behind a new technology, product, process, design or plant variety, and other intangibles such as trade secrets, goodwill and reputation, and trade marks. Although intangible, the law recognises intellectual property as a form of property which can be sold, licensed, damaged or trespassed upon. Intellectual property encompasses patents, designs, trade marks and copyright.

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