Australia: Norton Rose Fulbright rises to 7th strongest legal brand in the world
Last Updated: 17 October 2013

Global legal practice Norton Rose Fulbright has been ranked 7th in the Acritas Sharplegal 2013 Global Elite Brand Index – a rise of two places from 2012.

The index tracks the value of brands in the global legal market.

This year's rise follows the transatlantic combination of Norton Rose and Fulbright & Jaworski LLP on June 3, 2013 to form Norton Rose Fulbright.

In the fourth annual index of global law firms published by Acritas Sharplegal, Norton Rose Fulbright is one of only a handful of legal brands which, according to the accompanying report, has "consistently gained strength" over the life of the index.

It is the second year running the practice has risen up the rankings, having previously jumped up 6 places to 9th position in 2012.

Peter Martyr, global chief executive, Norton Rose Fulbright said:

"This is a great achievement for us, and is testament to the strength of our international strategy, and the effort we have collectively put into launching and communicating the global brand."

Acritas Sharplegal 2013 Global Elite Brand Index ranks the global law ?rms with the highest brand equity, as viewed by senior decision-makers in elite global companies i.e. those with revenues of $1bn and above. The data is derived from more than 800 interviews across 55 countries.

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