New Zealand: Young New Zealand inventor captures nationwide attention
Last Updated: 20 September 2013

Well done to our client Ayla Hutchinson, appearing on Seven Sharp last night with her invention the 'Kindling Cracker'.

Ayla is making headlines for her kiwi ingenuity, featuring last night on TV One's current affairs show Seven Sharp.

Ayla first showcased her safety-inspired wood cutting invention1 at the 2013 Fielddays in June where she was awarded the Fieldays Young Inventor of the Year and the recipient of the James & Wells' Intellectual Property Award. Ayla is also a finalist in the Most Inspiring Individual category for the 2013 NZ Innovators Award.

However the accolades don't stop there for the 14-year old. Ayla has since been featured in numerous publications such as Idealog magazine where Ayla describes her ambitions for her invention.

Fieldday judges agreed it was the simplicity of Ayla's design that caught their eye. The design features an enclosed axe blade that the wood is placed on top of then hit with a hammer.

Associate Peter Brown highlights the importance of proper IP2 protection as the simplistic nature of the design means that the design could fall prey to copycats.

Read about Ayla's success and the importance of protecting an invention here

Watch Ayla on Seven Sharp here.


1The product of the creative process of inventing. In intellectual property law "invention" is a legal term usually describing patentable subject matter. Under current New Zealand legislation that subject matter includes any manner of manufacture which is new and involves an inventive step. However, certain types of invention are excluded from patentability. They include inventions which are contrary to morality (for example weapons of mass destruction) and methods of medical treatment (on public policy grounds that such methods should be available for health practitioners to use to the benefit of all society).

2Refers to the ownership of an intangible thing - the innovative idea behind a new technology, product, process, design or plant variety, and other intangibles such as trade secrets, goodwill and reputation, and trade marks. Although intangible, the law recognises intellectual property as a form of property which can be sold, licensed, damaged or trespassed upon. Intellectual property encompasses patents, designs, trade marks and copyright.

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