New Zealand: Bringing clever ideas to life at the Fieldays
Last Updated: 4 June 2013

Helping inventive Kiwis bring their clever ideas to life at the Fieldays is what keeps James & Wells coming back as a sponsor of the Innovation Centre year after year.

"The key to owning an invention is to apply for intellectual property protection before it goes public. Just for the Fieldays, we've arranged a special exemption to the no disclosure rule, which can be used as a last resort," says James and Wells partner Ceri Wells.

The danger if people do not have intellectual property protection is that someone else who has invested nothing could copy the product and capitalise on it themselves.

"Fieldays is certainly the best test market in the world, where potentially more than 120,000 could review what you've got on offer," says Mr Wells.

"We're really proud to have been providing our expertise to help businesses secure their IP and improve farming practices in New Zealand and beyond at the Innovation Centre since 2009."

Kiwi inventors with outstanding entries in the Grassroots and Launch NZ categories have the chance to win the James & Wells Intellectual Property Award, which gives them a $3000 certificate for intellectual property services.

With a wealth of experience in the agribusiness area, James & Wells associate Peter Brown is on the judging panel of the Innovation Awards, which are judged during Fieldays 2013, from June 12 to 15.

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