New Zealand: Zeke Chan may have hit a hole in one
Last Updated: 30 May 2012

Dr Zeke Chan, Integrity Analysis wins two PGA Merchandise awards for their smart phone SwingProfile 'app'.

We love it when Kiwi innovators make their mark on the world stage - especially if we were able to help them on their way.

So we salute our client Dr Zeke Chan of Auckland-based Integrity Analysis, who has developed SwingProfile - a smartphone 'app' which takes a video of a golf swing and automatically cuts the relevant video out and selects key image frames.

Zeke recently attended the PGA Merchandise Show - a big expo of the latest golf products for pros and merchants - where he won two of the three awards handed out: Best Overall Product, and Best Market Research. SwingProfile is a revolution in golf video analysis technology, enabling users to quickly and easily analyse their swings using only their smartphone or other mobile computing device. Patents covering this technology are pending1. James & Wells has worked with Zeke to formulate and execute2 a patent3 filing strategy.

Golf is a massive consumer sport around the globe, and if you can crack that market, you are destined for potentially amazing success.


1In most jurisdictions patent applications are subjected to an examination process to determine whether the subject matter is novel and inventive. The terms "application", "pending" or "patent application" are used to describe the status of the application up to grant.
2Completion of a document by the party or parties to which the document relates to legally validate the document. Usually includes signing and dating (often in front of a witness).
3A proprietary right in an invention which provides the owner with an exclusive right for up to 20 years to make, sell, use or import the invention. In exchange for this monopoly the patent is published so that others can see how the invention works and build on that knowledge. The patented invention may also be used by the public once the patent lapses.

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