New Zealand: Clever Thinking Makes James & Wells Number One
Last Updated: 8 November 2010

A focus on clients’ goals has seen James & Wells Intellectual Property’s attorneys retain their title of ‘Intellectual Property Law Firm of the Year’ at the prestigious New Zealand Law Awards held last night in Auckland.

On top of taking out its specialist category, the firm – which has offices in Auckland, Hamilton, Tauranga and Christchurch – won the ‘Legal Personnel Employer of Choice’ award for the second time, and was a finalist in the ‘Community Service in Law’ category.

James & Wells Intellectual Property partner Simon Rowell says the award success reflects a lot of hard, innovative, and focused work by the firm’s attorneys.

“Taking out back to back awards in our specialist field tells potential clients, and the ones we already work with, that we consistently deliver cleverly thought out legal solutions.”

James & Wells Intellectual Property was in the news this year when it offered free help to the Society of Beer Advocates in its battle with beer giant DB Breweries over the brewer’s registration of the name ‘radler’ as a trade mark.

“Some people are intimidated by the thought of dealing with lawyers and the complexity of trade marks and patents. So from the outset James & Wells’ goal has been to change public perception of intellectual property law.”

“We aim to be personable and approachable, and our ability to provide clever, pragmatic, advice in simple terms is another point of difference which sets us apart,” says Mr Rowell.

“We want to be a firm which attracts the best young talent in the country, so being named ‘Employer of Choice’ again based on the personal testimonies of our staff is tremendously pleasing.”

Mr Rowell says the firm aims to foster a stimulating and collegial working environment with a focus on offering staff a suitable work/life balance. Its innovative approach includes staff getting a day off on their birthday, and an on-site massage service in some of its offices.

He says the firm’s recognition for its pro-bono community work was a pleasant surprise, but reflects James & Wells Intellectual Property’s intention to be considered a direct contributor to New Zealand’s prosperity.

“We think IP law is a fun and exciting field and that mindset certainly seems to be working for us and our clients. The challenge now is to keep improving and shoot for three titles in a row,” says Mr Rowell.

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