Canada: Featured Interview - John Zupancic, CEO And Founder Of Wriber
Last Updated: August 14 2017

We interviewed John Zupancic, CEO and founder of Wriber, to learn from his experience launching and running a startup in Ontario. Wriber is a technology company that helps brands and agencies create optimized content for their audiences. Its artificial intelligence helps users research and structure content by suggesting ideas, facts, and quotes.

Wriber has, or has had, affiliations with several of the province's leading incubators and accelerator programs. It is an example of a company that is immersing itself in Ontario's startup culture and using the available resources to gain a competitive edge.

Wriber operates at the intersection of marketing and artificial intelligence. What can you tell us about the products and services Wriber offers? What market gap do you fill?

Wriber is a SaaS [software as a service] platform that helps digital marketers create content to help them generate more traffic. That's our main offering. Our goal is to drive up the level of engagement people generate from the content they release. There are a lot of different components to this – first, we make recommendations that help people do lots of research, because research takes a lot of time. Secondly, we check to make sure the content they're producing is actually awesome. This includes checking the length of an article, breaking it up into paragraphs to make it easier to read, checking for desirable SEO (Search Engine Optimization) qualities, checking for voice... essentially, Wriber is an advanced text editor with tools that help you create content.

As for the market gap – a lot of companies help syndicate and measure engagement, which creates a market need for more content. We are the software that helps people create great content more quickly. Most of our customers say their biggest challenge is time – they have a million things to do, and writing a blog isn't necessarily at the top of their list. Our goal is to make it less stressful.

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