United States: Creative Ways Of Using Social Media To Further Engagement - June 2017
Last Updated: June 21 2017

Start Time: Jun 28, 2017 2:00 PM ET

End Time: Jun 28, 2017 3:30 PM ET

Location Details: Online

Event Type: Webcast

Recommended CPE Credits: 1.5

Audience: CFOs, Controllers, Audit Committee Members, Board Members

Contact: Amy Gaddis

Phone: +1 801 415 1044

Email: amy.gaddis@us.gt.com

Register for the webcast*

Program content:

More and more not-for-profits have been targeting younger donors in their outreach and fundraising strategies, yet many organizations simply don't know how. The world of Facebook, Twitter, SnapChat, Instagram and the myriad of other apps, websites and tools can be overwhelming. This webcast will discuss how to navigate the different social media tools, ways the next generation leverages these tools to communicate and engage, how some not-for-profits have been using social media in creative and unexpected ways to generate results, and common pitfalls to avoid as your organization bolsters its digital outreach.

* This webcast is presented exclusively as a benefit for our clients, as a way of showing appreciation to those choosing Grant Thornton to help meet their audit, tax, and advisory needs. Client-only webcasts are password protected. If you have registration questions, contact a member of your Grant Thornton engagement team or Amy Gaddis.

Learning objectives:

  • Explain how the next generation leverages social media to communicate, and how they expect organizations to communicate to them
  • Assess how not-for-profits have been using social media in creative and unexpected ways to communicate their mission successes and needs
  • Recognize common pitfalls to avoid

Featured presenters

  • Rick Wentzel, Partner, Audit Services; West Region Practice Leader, Not-for-Profit and Higher Education Practices
  • Lilian Tan, Manager, Advisory Services, Not-for-Profit and Higher Education Practices
  • Kira Hilden-Minton, Senior Manager, Audit Services
  • Chris Clarke, Senior Vice President, Marketing & Communications, Habitat for Humanity International

For more on making these valuable connections with your audience, Furthering Engagement Through Creative Use of Social Media.

Recommended field of study: Communications and marketing
Program level: Overview
Prerequisite: None
Delivery method: Group-internet

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