United States: Creative Ways Of Using Social Media To Further Engagement
Last Updated: January 20 2017

Start Time: Jun 28, 2017 2:00 PM ET

End Time: Jun 28, 2017 3:30 PM ET

Location Details: Online

Event Type: Webcast

Recommended CPE Credits: 1.5

Audience: CFOs, Controllers, Audit Committee Members, Board Members

Contact: Amy Vincent

Phone: +1 801 415 1044

Email: amy.vincent@us.gt.com

Register for webcast*

Program Content:

More and more not-for-profits have been targeting younger donors in their outreach and fundraising strategies, yet many organizations simply don't know how. The world of Facebook, Twitter, SnapChat, Instagram, and the myriad of other apps, websites, and tools can be overwhelming. This webcast will discuss how to navigate the different social media tools, ways the next generation leverages these tools to communicate and engage, how some not-for-profits have been using social media in creative and unexpected ways to generate results, and common pitfalls to avoid as your organization bolsters its digital outreach.

* This webcast is presented exclusively as a benefit for our clients, as a way of showing appreciation to those choosing Grant Thornton to help meet their audit, tax, and advisory needs. Client-only webcasts are password protected. If you have registration questions, contact a member of your Grant Thornton engagement team or Amy Vincent.

Learning Objectives:

  • Describe how the next generation leverages social media to communicate, and how they expect organizations to communicate to them
  • Assess how not-for-profits have been using social media in creative and unexpected ways to communicate their mission successes and needs
  • Recognize common pitfalls to avoid

Featured presenters

  • Randy Shrum, Managing Director, Audit Services, Not-for-Profit and Higher Education Practices
  • Lilian Tan, Manager, Advisory Services, Not-for-Profit and Higher Education Practices
  • Kathryn Bialy, Senior Associate, Audit Services, Not-for-Profit and Higher Education Practices

Recommended Field of Study: Communications and marketing
Program Level: Overview
Prerequisite: None
Delivery Method: Group-internet
If you have any questions or encounter any difficulties while enrolling, please contact technical support via phone at +1 877 398 9939, via email at GTWebcast@level3.com, or visit our webcasting frequently asked questions page.

If you have any questions regarding CPE credit, please contact CPE support via phone at +1 630 396 5831, via email at CPEEvents@us.gt.com, or visit our webcast CPE information page.

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