Chile: New Regulations In Chile Restrict Food Advertising To Children
Last Updated: 22 March 2016

GALA to host webinar on July 30, 2015 to discuss developments in worldwide food advertising rules

July 13, 2015, New York, N.Y. - The Health Ministry of Chile recently promulgated new regulations which significantly restrict the ability of marketers to advertise food to children. The regulation, which goes into effect in June 2016, prohibits marketers from advertising certain food products on television, the internet, and other media directed to children under the age of fourteen.

"These new regulations will significantly change how certain foods are marketed to children in Chile," said Ariela Agosin of Albagli Zaliasnik, GALA's Chilean member.

Food products covered by the regulations include foods that have high sugar, saturated fat, sodium, or caloric content, as follows (with some exceptions):



(Calories per 100 grams of food)


(Milligrams of sodium per 100 grams of food)


(Grams of sugar per 100 grams of food)

Saturated Fat

(Grams of saturated fat per 100 grams of food)

Limits on solid food. Any value higher than:






(Calories per 100 milliliters of food)


(Milligrams of sodium per 100 milliliters of food)


(Grams of sugar per 100 milliliters of food)

Saturated Fat

(Grams of saturated fat per 100 milliliters of food)

Limits on liquid food. Any value higher than:





Foods that are not included include food products or mixes that do not have added sugars, honey, syrup, sodium, or saturated fat, food products that are sold in bulk or by portions (such as a piece of cake in a bakery), and food that is prepared or cooked on demand (such as in a restaurant).

The new regulations also:

  • Prohibit the use of promotional gifts and contests and sweepstakes as an incentive in connection with the marketing of foods covered by the regulations;
  • Prohibit the sale of covered products in schools;
  • Require that packages for covered products included an octagon symbol that indicates "high sodium," "high sugar," "high calories," or "high saturated fats" on products with higher contents.

"Even though Chile's new regulations don't take effect for almost a year, marketers should start planning well in advance to ensure that their marketing and labeling of covered food products will comply with the new rules," said Jeffrey A. Greenbaum, GALA Chairman and Managing Partner at Frankfurt Kurnit Klein & Selz in New York.


GALA will also be hosting a free webinar on global food advertising compliance issues on July 30, 2015 from 1:00 p.m. to 2:00 p.m. ET. The program will cover issues such as advertising to children, organic and green labelling, food supplement advertising, restrictions on sales and packaging of food products, and other important food advertising law issues facing advertisers. Contact Stacy Bess to register.

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