Australia: Norton Rose Fulbright is fastest rising brand in the Acritas Asia Pacific Law Firm Brand Index 2015
Last Updated: 31 August 2015

Global legal practice Norton Rose Fulbright is the fastest rising legal brand in the Acritas' Asia Pacific Law Firm Brand Index 2015, rising to 4th place this year from 7th position in 2014.

Acritas captured the law firm preferences of 363 senior legal buyers in the Asia Pacific region last year as well as 315 buyers from outside the region with international legal needs within key Asia Pacific jurisdictions. The resulting Asia Pacific Law Firm Brand Index highlights the market-leading brands.

Wayne Spanner, Managing Partner, Norton Rose Fulbright in Australia commented:

"It is incredibly gratifying to see the success of our global strategy reflected in this year's Index. Climbing to fourth is a strong endorsement of our global strategy and positioning and the industry sector strength that we have been able to deliver not just around the world but most importantly in the Asia Pacific region. I am delighted to be recognized by our clients in that manner and it is a tribute to the hard work of our people."

The Acritas ranking also follows the news that Norton Rose Fulbright took first place in the Asia league table of legal advisors to managers in equity capital markets for the first half of 2015 in the latest Thomson Reuters Global Capital Markets Review.

Phillip John, Head of North Asia, Norton Rose Fulbright, commented:

"Our team is one of the biggest and best resourced in the Asia-Pacific region, and the recent league table results confirmed that we're also one of the busiest. Our reputation and profile has continued to grow with senior general counsel, as evidenced by the Acritas index showing we're the fastest rising brand in the Asia-Pacific region."

Methodology overview

The Acritas Asia Pacific Law Firm Brand Index 2015 was compiled from the unprompted responses of 363 senior general counsel in Asia Pacific organizations with annual revenues over $50m USD who, as part of Sharplegal research, were asked about their awareness of and favorability towards law firms; their consideration of firms for top-level litigation and major M&A; multi-jurisdictional litigation and deals; as well as their use of firms for high value work.

Interviews were conducted across all industry sectors. 87% of interviews were with senior corporate counsel who work in 'elite' ($1bn+ USD revenue) organizations (33% were with $6bn+ USD revenue organizations) and 13% were with 'mid-market' ($50m-$1bn USD revenue) organizations.

A further 315 senior in-house counsel from 'elite' organizations outside the region were asked which firms they used for their legal needs in any of seven key jurisdictions within Asia Pacific.

All sample for interviews was generated from Acritas' own database of in-house lawyer contacts and was not influenced by law firms.

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