Australia: Protecting the brand assets of Australia's most iconic surf lifesaving club, Bondi Surf Bathers' Lifesaving Club
Last Updated: 10 July 2015

Our pro bono program is a cornerstone of our Corporate Responsibility efforts. In 2014 we signed on to the National Pro Bono Resource Centre's Aspirational Target. We also appointed Katrina Crooks as our Pro Bono Partner. Under Katrina's stewardship, we are working hard to increase the amount of pro bono work we undertake, and improve how we record and report on our collective pro bono activities.

Our pro bono efforts include assisting the world's oldest surf lifesaving club, and one of Australia's most iconic brands, the Bondi Surf Bathers' Lifesaving Club, in managing and protecting its valuable trade marks. Our lawyers and trade mark attorneys are helping the Bondi Surf Club to conduct a full audit of the Club's trademarks and providing intellectual property advice about how to manage and protect its valauble brand asests.

Our relationship with this iconic Australian brand was facilitated by Patent Attorney, Belinda Hartmann, herself a Bondi lifesaver.

To print this article, all you need is to be registered on

Click to Login as an existing user or Register so you can print this article.

Some comments from our readers…
“The articles are extremely timely and highly applicable”
“I often find critical information not available elsewhere”
“As in-house counsel, Mondaq’s service is of great value”

Press Releases from this Firm
Recent Content from this Firm
By Gareth Dixon
By Gareth Dixon
By Grant Shoebridge
By Andrew Lowe, Russell Davies
By Serena White DPhil, Charles Tansey
By Michael Deacon, Natasha Faigenbaum, Amber McKenna-Hill, Chris Bevitt
By Duncan Longstaff, Natasha Faigenbaum, Jacinta Flattery-O'Brien
By Grant Shoebridge
By Gareth Dixon
By Tracey Murray, Claire McDowall, David Mason
Font Size: