UK: Mayer, Brown, Rowe & Maw LLP and ICI Join Forces in Award-Winning Antitrust & Competition Training
Last Updated: 9 December 2003

Imperial Chemical Industries PLC ("ICI") the global paints, foods, fragrances and personal care company and Mayer, Brown, Rowe & Maw LLP ("MBR&M") the global law practice are pleased to announce their co-operation in producing Keeping Ahead of Competition, ICI's new core antitrust and competition law compliance product that is also available for any corporation.

The CD-Rom has been awarded the "Best Use of IT" at the 2003 Corporate Counsel Bluechip awards where judges were looking for a product which "harnessed technology to improve the timely delivery of top quality advice and assisted in streamlining the commercial decision-making process."

Keeping Ahead Of Competition is a multi-media interactive CD-Rom, designed to be used either in a trainer-led session or an individual PC-based session.

In an innovative step for delivery of legal services, this CD-Rom brings legal training to the individual making it particularly valuable for large corporations who would otherwise need to hold a large number of training sessions for all relevant employees.

The CD-Rom includes a 15 minute filmed drama showing many examples of potentially anti-competitive behaviour and also showing a dawn raid and the events that follow. It also contains seven sections of interactive text explaining various aspects of competition law, with internal links to relevant cases and real world examples.

It will be a useful tool for compliance departments as it involves a series of tests, the last of which can be printed off and recorded to form a trail of compliance.

MBR&M is committed to advising corporations on the best way of protecting themselves from breaches of competition law through active and effective training sessions for employees, officers and directors.

"This is a market leading product that will prove an invaluable and highly cost-effective training tool for corporations. Non-compliance can be a huge expense for corporations. For a small price, this CD-Rom will help corporations avoid costly mistakes" said Kiran Desai, a partner in the EU, Competition and Trade team of MBR&M.

Keeping Ahead Of Competition underlines ICI's continued commitment to antitrust and competition law training, following on from A Level Playing Field, a video produced in 1998 on antitrust and competition compliance that was well received by the market.

"Achieving meaningful compliance training with close to 37,000 employees operating in 55 countries meant we needed to use the latest technology and ensure the product was relevant for our people in any country," said Sarah Berwick, in-house Competition Counsel of ICI plc. "It will be as valued by smaller regional and national corporations as it will be by multi-nationals such as ICI" she added.

At both the UK and EU level, employees are at risk of a personal fine and even going to jail if they do not comply with new legislation. Directors can be disqualified from office for up to 15 years. Effective compliance programs are now essential and Keeping Ahead of the Competition is an effective and price efficient tool for any corporation.

Any corporation may purchase copies of Keeping Ahead Of Competition from its producer, On Screen Productions, by sending an e-mail to

A brief overview of the product can be seen at the following address:

For further information, please contact:

Kiran Desai, Partner: +322 502 6505
Simon Card, Business Development Manager: 020 7782 8529

About Mayer, Brown, Rowe & Maw LLP

  • Mayer, Brown, Rowe & Maw LLP is among the largest legal practices in the world. We have more than 1300 lawyers in seven US and six European cities, including representations in the world's major financial centres of London, Paris, Frankfurt and New York, as well as consulting offices in Beijing and Shanghai.
  • We deliver multi-jurisdictional advice to the world's leading companies, financial institutions and multinational businesses.
  • Mayer, Brown, Rowe & Maw LLP is a combination of two limited liability partnerships, each named Mayer, Brown, Rowe & Maw LLP,  one established in England and one incorporated in Illinois, USA.

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