United States: Global Advertising Lawyers Alliance Releases International Advertising Law Book
Last Updated: April 7 2015

April 6, 2015, New York – The Global Advertising Lawyers Alliance ("GALA") announced today that it has just released Advertising Law: A Global Legal Perspective. The book provides an overview of the laws governing advertising and marketing in 55 countries, from Argentina to Zimbabwe. The book – which is more than 800 pages long – is in two volumes.

"We are thrilled to publish the definitive guide to advertising law around the world," said Jeffrey A. Greenbaum, Managing Partner of Frankfurt Kurnit Klein & Selz in New York and GALA's Chairman. "We hope that this book becomes an invaluable resource to marketers as they market to consumers globally."

Organized by country, each chapter describes how advertising is regulated in that country as well as what self-regulatory systems are in place. Each chapter also provides detailed information about other key advertising and marketing issues, including price advertising, prohibited practices, special clearance concerns, branded content, social media, and publicity rights.

"There are two huge legal challenges when advising clients on global advertising campaigns – the wide range of applicable law and the marked lack of international harmonization," said Brinsley Dresden, Partner of Lewis Silkin LLP in London and GALA's Global Treasurer & Secretary. "This book will help brands, agencies, and their legal advisors to navigate the challenges."

The report is available for purchase on Amazon.com and is also available directly from the Global Advertising Lawyers Alliance (www.galalaw.com).

To print this article, all you need is to be registered on Mondaq.com.

Click to Login as an existing user or Register so you can print this article.

Some comments from our readers…
“The articles are extremely timely and highly applicable”
“I often find critical information not available elsewhere”
“As in-house counsel, Mondaq’s service is of great value”

Press Releases from this Firm
Recent Content from this Firm
By Brenda Kahari (BW Kahari)
By Brian Tengel (Venable LLP), Randal Shaheen (Venable LLP)
By Douglas Mishkin (Venable LLP), Karel Mazanec (Venable LLP)
By Ian D. Volner (Venable LLP), Kathleen Sheridan (Venable LLP)
By Jeffrey A Greenbaum (Frankfurt Kurnit Klein Selz), Dorian Thomas (Frankfurt Kurnit Klein Selz)
By Allison Fitzpatrick (Davis & Gilbert LLP), Gary Kibel (Davis & Gilbert LLP)
By Erik Ullberg (Wistrand), Gunilla Karlsson
By Irina Anyukhina (ALRUD), Irina Marusina (ALRUD)
By Ricardo Henriques (PBBR.A)
Font Size: