Today this entry is dedicated to the Internet not only because
this theme is growing of importance , but also because the modality
in which users are accessing to the "Net" is changing,
and it is worth to have a close look at this phenomenon. More
Chinese citizens than ever have access to the Internet thanks to
mobile technology driving Internet penetration.
China's Internet dealt with 564 million users during 2012,
an estimated 51 million new Chinese users in respect of the
previous year (according a governmental report released by the
China Internet Network Information Center - CNNIC, http://www1.cnnic.cn/) increasing
its user base by 10 percent. Despite continued efforts to
monitor residents and restrict access to subversive content,
these substantial gains were apparently driven by mobile internet
access, with the number of Chinese users
tapping into the web from phones and tablets rising by 18.1
percent, now totaling 420 million. According to these figures from
the CNNIC, that's 75 percent of all internet users.
The increase in users, which is larger than the population of
Spain, has been laid at the feet of mobile technology as
underlined. The mobile tech boom, which includes the increased use
of tablets and smart-phones, has made connecting to online networks
easier for Chinese citizens. First
reported by Techweb, the report also states that while Internet
cafes have begun to slide in popularity, desktop computer use also
fell by nearly three percentage points in 2012, and laptop use
dropped to 45.9 percent of users. Mobile technology use has leapt
from 69.3 percent to 74.5 percent.
These impressive figures show a couple of interesting points:
first, the market for wireless devices is growing rapidly, and in
particular smart-phones, which allow to access to the Internet from
anywhere the user is, these devices are substituting traditional
mobile phones. This in a country with more than 1.3 billion people,
which means that the opportunities for producers are enormous.
Second, this situation is ideal for reaching millions of new
consumers, considering that mobile users are also shopping on-line
through their smart-phones. In fact e-commerce is expanding rapidly
thank to the widespread of these new devices.
For a hundred years the fantasy of global marketers was, "
if only everyone in China would buy one..." That day is final
here. The numbers of mobile subscribers are staggering -
1.18 billon, 260 million are 3G (according to the data of the
Ministry of Industry and Information Technology of the People's
Republic of China). Chinese Internet companies live in a large
closed, self-contained ecosystem with 564 million web
users with 420 million having mobile web access. 309
million use microblogs and 242 million shop online.
Other interesting data: Microblogging increased six percentage
points, growing to a population of 309 million Chinese Internet
users. Online shopper rates ramped up to 242 million people. Using
mobile technology to buy items online has increased by 6.6
percentage points compared to 2011.
The Chinese Ministry of Industry and Information Technology
estimated that China's Internet population will reach roughly
800 million users by 2015. Mobile Internet access, enjoying a
prominent place worldwide, is expected to drive Internet
penetration in order to reach this goal, especially as there are
over 1 billion mobile phone users in the country. Mobile use may
grow even more if reports that the iPhone
is coming to China Mobile are true. According to a China Mobile
spokesman, Apple CEO Tim Cook and China Mobile chairman Xi Guohua
met to discuss "matters of cooperation" recently, but no
further details were revealed (this a couple of months ago).
As both these themes, the Internet and e-commerce are attracting
the attention of foreign investors, in the future I will post more
entries about this topic. The use of these means are literally
changing our habits and life style, it is worth to understand how
they function and the also to have a clearer idea of the framework
in which they are developing.
The content of this article is intended to provide a general
guide to the subject matter. Specialist advice should be sought
about your specific circumstances.
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