The Trade Mark Office (TMO) and Trademark Review and
Adjudication Board (TRAB) of China have released a list of the
latest recognized well-known trademarks. TMO grants 27 well-known
trademarks in decisions on opposition and 492 in trademark
management cases, among which no foreign brands are listed. Upon
reviews of opposition and disputes, TRAB grants 180 well-known
trademarks, four of which are foreign-owned: "JNJ (Johnson and
Johnson)", "BOSCH", "ADIDAS" and
"Gold Roast". Among the 699 total well-known trademarks,
foreign brands account for less than 6%, which presents challenges
for foreign companies seeking to establish well-known trademark
status in China.
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