Originally published in Blakes Bulletin on
Communications, August 2008
The Canadian Radio-television and Telecommunications
Commission (the CRTC), the federal agency charged with
regulating telecommunications in Canada, has made it official:
Canada's National Do Not Call List (the DNCL) will be
launched on September 30, 2008.
The DNCL is a nationwide registry which allows Canadian
consumers to reduce the number of unsolicited telemarketing
calls they receive by registering themselves on this list.
There is no cost to consumers for registration, rather, the
DNCL will be paid by the telemarketers' subscription
fees. If Canadians still receive unsolicited telemarketing
calls after 31 days of registering on the DNCL, they will be
able to file a complaint with Bell Canada, the National DNCL
Subscription to the DNCL is mandatory for every organization
which carries out telemarketing for the purposes of
solicitation or for those who hire a third party to make the
telemarketing calls on their behalf. As of September
30th, telemarketers may subscribe online, either for
the complete list or only for the area codes for those regions
where the organization wishes to call. Telemarketers will be
responsible for making sure that the numbers they call are not
on the DNCL. Also, the DNCL will not eliminate the obligation
for each telemarketer to maintain their own
If telemarketers do not follow the new do-not-call rules,
the CRTC may send a notice of violation to the telemarketer in
question and fines of up to C$1,500 for individuals or C$15,000
for corporations may be imposed.
There are some telemarketing calls which are exempt from the
DNCL. These include calls from:
political parties, candidates of a political party or
nomination or leadership contestants;
opinion polling or market research firms, provided that
their calls do not relate to the sale of a product or
newspapers regarding the selling of subscriptions;
a business which has an existing business relationship
with a consumer;
and calls to:
a business consumer.
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