Gowling WLG was instructed by a major international corporate in
the technology space to develop a system to help them combat the
online IP infringement epidemic. The aim was to reduce the time and
cost of spending hours manually trawling through websites to detect
and collate details of infringing listings, and take appropriate
Matt Heys, an in-house software solutions developer, worked with
Gowling WLG principal associate Jenny Davies and associate Charlie
Bond to design and develop software that could identify adverts
infringing our client's IP rights and compile a report for
further action. Matt Heys designed the tool to interface between
the Gowling WLG IT systems and those of marketplace websites such
as eBay, where most of the infringing products can be found.
This new technology has resulted in direct savings for the
clients of £2,500 per client per month in reduced legal
Currently the software is being used in relation to a specific
website (confidential) but the intended next phase of development
is to expand it to cover other online marketplaces. The program is
designed to perform in minutes a process that manually took
By combining our IT expert's technical knowledge with the
practical experience of our intellectual property lawyers, we
reached a solution that, while being complex in terms of the
underlying software, is very straightforward to use. In designing
the functionality of the program, the experience of manually
identifying and reporting online infringements enabled the team to
identify the approach needed.
Once the software has identified the infringing products, our
intellectual property team can then send letters before action and
initiate formal proceedings against companies that repeatedly
infringe our clients' rights.
Our clients benefit from reduced costs, and Gowling WLG has
freed up resource that was previously invested in time-heavy
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