Advertising Standards Canada (ASC), Canada's independent
advertising self-regulatory body, has been requested to provide
advertising review services for all Government of Canada
The ASC administers the Canadian Code of Advertising Standards, which
sets the criteria for acceptable advertising in Canada. The
ASC typically provides advertising preclearance services, and
adjudicates consumer complaints and advertising disputes. The
Government of Canada looks to draw on the experience and expertise
of the ASC to perform unique review service for federal government
The ASC's task of reviewing government ads results from the
government's Policy on Communications and Federal Identity
(Policy) published on May 11, 2016. The Policy sets out the
government's responsibilities and requirements when
administering communications to the public. The Government of
Canada recognizes that the way in which communications are
delivered to the public affects the value and credibility of the
information and the how it is received by the public. As such, the
Policy states that among other requirements, "government
communications must be objective, factual, non-partisan, clean and
written in plain language".
According to the government's news release, the government is "putting
an end to partisan use of government advertising" and
governmental departments are now required to submit advertising
materials to the ASC for review at two stages: (1) before the
department invests significantly into the development of the
advertising materials; and (2) prior to publication or broadcast of
the ad. The ASC's review will aim to ensure that the ads are
"non-partisan" in accordance with the Policy. The
Government of Canada's Policy defines "non-partisan"
Objective, factual and explanatory;
Free from political party slogans, images, identifiers; bias;
designation; or affiliation;
The primary colour associated with the governing party is not
used in a dominant way, unless an item is commonly depicted in that
Advertising is devoid of any name, voice or image of a
minister, Member of Parliament or senator.
The news release also states that certain administrative and
operational ads, such as request for tenders, and public hearings,
among others, will be exempt from the ASC's review. The
ASC's of review government advertisements will be effective
immediately and will be audited after one year of
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Software license agreements generally require the customer to pay fees for the software license and related services, which fees are usually based upon the duration of the license and the manner in which the customer is allowed to use the software, together with applicable taxes and withholdings.
In less than nine months, on July 1, 2017, persons affected by a contravention of Canada's anti-spam legislation will be able to invoke a private right of action to sue for compensation and potentially substantial statutory damages.
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