New patients are essential to growing a successful practice,
however many marketing programs are expensive, and have mixed
success. Practice growth from existing patients is often
overlooked, yet generates the best returns.
When it comes to existing patients, systems are needed to capture
every potential dollar. Studies show that the top 30% of patients
contribute up to 70% of the practice revenue. Your patients trust
you, and you can provide them with services and products over and
above the standard eye exam.
Some overlooked strategies:
always schedule a follow-up
appointment at the end of each appointment
generate automated and by-phone
appointment reminders, with dedicated staff to execute
conduct patient surveys to learn of
potential wait time, service and product improvements
reach out directly to select patients
to encourage loyalty
keep detailed patient notes to
identify candidates for new products or services
maintain well-stocked, popular
selection of glasses, contacts and accessories to sell right after
the eye exam
email or mail targeted promotional
ask about family and friends
referrals, and the potential to offer them your products and
How are you raising the bar? To be viewed as your patients'
trusted optometrist, where your opinions and practice brand are
valued, you and your staff need to know that the practice operates
as a business first, and cannot meet patient needs unless it's
Increasing the value of your practice today, and tomorrow, is
not just a function of acquiring new patients, but retaining and
growing a loyal patient base that will purchase multiple products
and services for many years.
Effective September 1, 2016, the Disposition of Surplus Real Property Regulation to the Ontario Education Act was amended with the intention to reduce barriers to the formation of health and community hubs in Ontario.
This appeal relates to two generic drug submissions for two different products: exemestane and infliximab. Both submissions cross-referenced the submission of another generic company that had received a Notice of Compliance.
Two recent decisions from the Supreme Court of Canada directly affect Quebec's farm businesses by confirming La Financière Agricole du Québec's discretion in the administration of the farm income stabilization program...
On October 6, 2016, the Ontario Legislature reintroduced the Patients First Act, 2016 as Bill 41. Bill 41 is very similar to its predecessor, Bill 210, which was introduced in June 2016, but makes some important changes to the previous bill.
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