The Québec Court of Appeal  has recently released its long awaited decision in Dunkin' Brands Canada Ltd. c. Bertico inc., 2015 QCCA 624 reading into the franchise agreement an implied contractual obligation on the part of the franchisor to protect and enhance its brand. Readers of the Consumer & Retail Advisor blog may be interested in the analysis of this decision by McCarthy Tétrault's Franchise & Distribution Group: http://news.mccarthy.ca/en/news_template.asp?pub_code=7080&news_code=2326&single_page=1.

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