On the heels of issuing its first Notice of Violation
under Canada's Anti-spam Legislation (CASL) earlier this month,
the Canadian Radio-television and Telecommunications Commission
(CRTC) announced today that Plentyoffish Media Inc.,
the company behind the online dating website PlentyofFish.com, has
entered into an undertaking with the agency and paid a $48,000 fine
for alleged violations of CASL.
Complaints alleging that the company sent emails regarding
PlentyofFish.com services to registered users that did not include
a clear and prominent unsubscribe mechanism that could be readily
performed prompted an investigation by the CRTC.
In contrast to the scenario in the CRTC's most recent public
CASL enforcement effort against an alleged spammer that
"flagrantly violated" CASL and resulted in a Notice
of Violation and a fine of $1.1 million, upon being notified of the
investigation, Plentyoffish sought to cooperate and comply with
CASL. In response to the investigation, Plentyoffish brought its
unsubscribe practices in line with CASL requirements (thus saving
users from one frustration in the already exasperating world of
The company has also entered into a voluntary undertaking with
the CRTC. This involves the payment of the $48,000 fine and the
development and implementation of a CASL compliance program
including policies and procedures, as well as employee training and
CASL update earlier this month, we had noted that there are
likely more enforcement actions on the horizon. This CASL
enforcement announcement just weeks later indicates that the CRTC
is getting plenty of bites.
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