Social media apps and networking websites are exploding in the
world of social media. Just last year, Apple announced that its
Apple iOS App Store reached a landmark 40 billion downloads and
775,000 apps for its platform.  Companies are
taking advantage of this rise of social media apps and many of them
use more than one social media site to connect with users and to
advertise their services. The social media landscape is rapidly
changing, and the increased time and costs in adapting to these
changes has incentivized companies to manage and control their
social media activity.
Third party organizational apps are beginning to emerge that
bring all of a company's social media accounts together in one
place. These apps are intended to assist corporations in managing
their social media activity by making it quicker and more effective
to use more than one site. For example, HootSuite is a social media
app that is beginning to gain popularity. With HootSuite, all of a
company's social media accounts can be accessed in one place
and managed with one simple login.  Companies
can access comments, messages, mentions, tweets, likes, pins, posts
and Instagram messages in one convenient location rather than
managing separate accounts.
Companies are not only faced with a rapid growth in social media
networking sites, but the legal landscape is also rapidly changing.
It is important for companies to consider the need to implement
social media strategies that meet regulatory compliance across all
facets of the organization. In addition, companies are faced with
other legal implications of using social media, including in the
areas of copyright, trade-mark, defamation and privacy law. In
these circumstances, companies may wish to consider investing in
social media policies designed to navigate the complexities of the
legal system. Social media policies may address a number of issues
Procedures for using copyrighted material in company posts,
blogs and other commentary
Procedures for handling complaints of copyright
Procedures for using trade-marks of other users in company
posts, blogs and other commentary
Procedures for handling complaints of trade-mark
Procedures to avoid making comments or endorsing other
users' comments that could be considered defamatory
Procedures to govern the use and disclosure of personal
information in social media, including safeguards to ensure
compliance with local and federal privacy legislation
Procedures governing the use of electronic commercial messaging
Procedures governing employee misconduct in the use of social
media that could expose the corporation to liability
In order to navigate the world of social media apps, companies
need to remain adaptive in their strategies and policies. Companies
may wish to seek guidance as to how to maximize their exposure on
social media, how to minimize their costs of managing social media,
and how to comply with all applicable laws governing the use of
social media in all relevant jurisdictions in which companies
operate because many laws regarding social media vary by
jurisdiction. And the laws and legal issues regarding social media
are continuing to evolve, so it remains important to be aware of
continuing developments in this arena.
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Software license agreements generally require the customer to pay fees for the software license and related services, which fees are usually based upon the duration of the license and the manner in which the customer is allowed to use the software, together with applicable taxes and withholdings.
In less than nine months, on July 1, 2017, persons affected by a contravention of Canada's anti-spam legislation will be able to invoke a private right of action to sue for compensation and potentially substantial statutory damages.
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