Real estate marketing has traditionally been regionally focussed. Though the size of the region can differ, buyers were thought to be more likely to approach opportunities which were geographically convenient. What is geographically convenient for an institutional investor differs from what is geographically convenient for a first-time home buyer.
While this may still be true, vendors and brokers are increasingly catering to international investors. In a recent newsletter posted on Property Biz Canada, it was reported that Century 21 recently launched a new global listings website, providing consumers around the world with centralized access to all of its property listings.
The launch comes at a time when international investors are showing increased interest in both Canadian residential and commercial real estate. A report earlier in the year from Sotheby's International Realty Canada said increased international buyer demand would spur strong fall sales in luxury homes in Canada. Buyers for the $1 million-plus properties are coming from China, Russia, the Middle East, India and the United States.
How are you reaching international investors?
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