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BLG's Charities and Not-for-Profit Group held a client
breakfast on October 9, 2013 in its Calgary office. The
following is a synopsis of a presentation given by me at the
"Topical Issues for Charities and Non-Profit
Organizations" breakfast:
The impending introduction of anti-spam legislation could have a
profound impact on how not-for-profit organizations and charities
send electronic messages. Canadian anti-spam legislation
("CASL") has some consent exceptions for charities and
not-for-profits, but electronic messages containing encouragement
to participate in a commercial activity will still largely be
subject to CASL regardless of who is sending the
message. Commercial activities promoted in electronic
messages may include those activities that are done with no
expectation of profit, including the sale of tickets to a
fundraiser. To the extent regulations remain the same as
those proposed in January 2013, not-for-profit organizations and
charities will have to take care to review and understand CASL
before it comes into force.
The content of this article is intended to provide a general
guide to the subject matter. Specialist advice should be sought
about your specific circumstances.
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