Bottom Line: The folks at Twitter have been busy working on a
number of changes that may affect you. Included are new features to
inform you about your Twitter connectees, to better personalize
content for you and to widen your language options. They have also
If you're an advertiser of alcohol (or any other product or
service that may require an age restriction), Twitter is also
working on a screening tool for minors you'll want to know
In May 2012, Twitter emailed its members in an effort to keep
everyone informed about some recent developments, including:
a weekly email to members, keeping them 'in the loop'
with what's going on with people to whom they're
the recent introduction of more language options, including
Danish, Finnish, Norwegian, Polish and Swedish; and
a "discover tab", intended to make the lives of
Twitter users more meaningful. The tab uses personalization tools
to connect users to content that matters to them and their
followers, thereby eliminating the need to follow additional
accounts. Users can simply reply, retweet, favourite a Tweet or
Tweet a story to share their own perspective. That all makes it
easier to join the conversation – largely what Twitter is all
However, it's not all fun and games. The discussion below
outlines a few more relevant changes to Twitter's Privacy
Twitter has provided more details about the information it
collects from users and how it uses that information. For example,
it explains how it tailors suggestions to users based on their
recent website visits, which many find very helpful. For those who
don't want to be tracked in that way, it explains how they can
set the "do not track" privacy preferences in their web
browsers to limit, modify or remove the information that Twitter
collects. Further, it outlines the limited circumstances in which
Twitter may share or disclose a user's information; for
example, when the user authorizes a third party application to
access his/her Twitter account, or when the information is not
private or personal (i.e., public user profile information). For
Twitter has also clarified the terms of the relationship between
if a user accepts the terms on behalf of a company or other legal
entity, the user represents that he/she is authorized to do so.
Further, Twitter has added a new section dealing with ending the
term of the relationship, including not only when users can end
their legal agreement with Twitter, but also when Twitter can
suspend or terminate a user's account. Please click here for
NEW AGE SCREENING TOOL ON ITS WAY
Twitter is working on the development of an age screening tool
in partnership with Buddy Media, a social media management company.
This will require "new" Twitter followers to enter their
date of birth before being permitted to follow a
"restricted" account – for example, an alcohol
advertiser. This will help ensure that users meet the minimum age
requirement pursuant to relevant industry or legal guidelines.
Users will only be required to enter their date of birth once, and
this information will be available to all accounts that want to
participate in age screening. Visit here for more information:
TAKE A MINUTE TO LOOK
We encourage you to take some time to review the links provided
above to familiarize yourself with these developments and how they
may impact your business and/or your promotions. Bottom line, the
more informed you are, the better use you will be able to make of
Twitter's social media benefits.
The content of this article is intended to provide a general
guide to the subject matter. Specialist advice should be sought
about your specific circumstances.
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