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By Ashlee Froese
The official launch of the cannabis industry in Canada has created huge potential.
By Ashlee Froese
This silent power is a significant corporate asset.
By Ashlee Froese
Ensuring that your company's brand resonates with real and potential consumers is critical.
By Ashlee Froese
Spearheaded by the Innovation, Science and Economic Development Minister, the Canadian government recently announced its plan to put intellectual property at the forefront of Canadian businesses by issuing an intellectual property strategy.
By Ashlee Froese
Namesake brands are common place.
By Ashlee Froese
Selecting the right domain name for your company's online profile is a critical component of your company's brand strategy.
By Ashlee Froese
Back in 2014, Canada ratified the adoption of three international trademark treaties that will impact aspects of domestic Canadian trademarks law.
By Ashlee Froese
As much as Q1 is tax season, it's also the time when we all try to jump back into fitness. Finding the right fit that will get results and keep you motivated are key.
By Ashlee Froese
Simply put, licensing is a business tool that commercializes your business' intellectual property and brand.
By Ashlee Froese
Ultimately, through a sponsorship relationship, two parties are coming together for a mutual benefit: profit and exposure.
By Ashlee Froese
Our philosophy is that we live in a branded world.
By Ashlee Froese
Sometimes celebrities love a gown/look and they simply purchase it to wear it on the red carpet.
By Ashlee Froese
It's quite possible that there may be some readers that may not know about Fyre Festival.