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By Jayne Navarre
I believe that if you organize your social media plan around these five features, not only will you have a decent road map, a year from now you'll have a track record for managing your marketing program through a recession.
By Jayne Navarre
The effective chief marketer speaks for the client. Any firm that gets this, gets it. The role of the CMO only gets complicated when management committees, marketing partners and even chief marketers themselves do not understand or exploit this fact.