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By Felix Hofer
In Italy ‘prize contests’ fall into the category of sales promotions, governed by a special Regulation and subject to supervision and control of the Ministry for Economic Development.
By Felix Hofer
Companies active in the food sector will soon find it harder to promote their products when targeting children or young people.
By Felix Hofer
The definitions of 'creativity' and 'originality' have always given raise to intense debate in the context of IP rights' protection.
By Felix Hofer
Recently a First Instance Court in Firenze was called to deal with interesting IP issues in a lawsuit between two publishing houses.
By Felix Hofer
Recently a First Instance Court in Firenze was called to deal with interesting IP issues in a lawsuit between two publishing houses.
By Felix Hofer
In recent years, the Data Protection Authorities in several member states of the European Union have voiced their concerns to a number of leading search engines.
By Felix Hofer
A report by the Global Advertising Lawyers’ Alliance shows a significant increase of the practice of ambush marketing in relation to events receiving broad media coverage.
By Felix Hofer
Until recently, the Italian legal framework (both, statutory as well as regulatory) lacked of provisions specifically regulating ‘green claims’.
By Felix Hofer
Italian Statute Law regulates ownership and protection of immaterial rights primarily through a specific Copyright Act as well as through the Code of Industrial Property Rights.
By Felix Hofer
The Privacy Regulations in force within the European Union are currently contained in two Directives: (a) the original Data Protection Directive (No. 95/46/EC of 24 October 1995 "on the protection of individuals with regard to the processing of personal data and on the free movement of such data"), (b) the ePrivacy Directive, adopted a few years later (No. 2002/58/EC of 12 July 2002 ) with the specific intent to regulate "the processing of personal data and the protection of privacy in the elec
By Felix Hofer
Over the last years the Court of Justice of the European Union frequently had to provide guidance on various legal aspects impacting on advertising.
By Felix Hofer
Direct Marketers have now a better understanding about the rules governing their promotional strategies performed on ‘new media’ and targeted to users of social networks or of messaging services.
By Felix Hofer
Recently the Court of Justice of the European Union has delivered a number of decisions, which result of significant relevance to the advertising industry.
By Felix Hofer
Since the late 80ies it’s always been almost impossible to advertise tobacco products throughout the European Union.
By Felix Hofer
The exciting potential of R(eal) T(ime) M(arketing) and other new tools that use computer algorithms: just don’t forget about some legal implications.