By Mohammad Badamchi
The trademark GEOX is a trademark of the Italian company GEOX S.p.A producing footwear which was founded by Mario Motetti Polgeto in the 90s. The brand name, Geox, comes from a mixture between the Greek word ‘geo’ (hearth), on which we all walk, and ‘x’, a letter-element symbolizing technology", as described in the company’s official site.