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By John McKeown
Brand extensions are closely related to brand equity. The equity of the brand is leveraged by extending the brand to additional wares and services or expansion into new geographical markets.
By Maurizio Artale
Homeowners entering into a fixed-price contract with a contractor for the building or renovation of their home, should be mindful of the contractual implications a change to...
By John McKeown
It can be very difficult to choose a brand name for a new product or business. There are both creative business considerations as well as legal issues.
By John McKeown
There is no universal definition of "brand equity". However, there is a commonality in the definitions which have been put forward by writers in the field.
By John McKeown
In our newsletter article of March 2015 we discussed a decision of the Federal Court which had given little weight to the use of a design element consisting of an oval shaded background of a trademark.
By Rodney Ikeda
Corporations incorporated under the Ontario Business Corporations Act will be required to maintain a register of all real estate ownership interests that the corporation has.
By John McKeown
A recent decision of the EU's highest court has confirmed that a Wi-Fi service provider is not responsible for copyright infringement that took place using the Wi-Fi services provided by them.
By John McKeown
A recent decision of the Federal Court found that use of the business name "Time Development Group" infringed a registration of the trademark TIMES GROUP CORPORATION.
By John McKeown
A recent U.K. decision provides a review of the law relating to a claim for passing-off based on the shape of a product.
By John McKeown
Below is an excerpt from John McKeown's November 2016 Monthly IP Bulletin.
By Catherine Willson, Jordan Barris
On August 3, 2016, eleven of Canada's leading building professionals and associations wrote to the Canadian government, advocating for recommendations that would improve the energy efficiency of buildings.
By Catherine Willson
An important environmental issue with respect to construction that does not attract a lot of notoriety is that of bird-friendly construction bylaws.
By Stanley Naftolin
One of the solutions I try to use, as have others, is the mediator's proposal which should only be used at the end of the negotiating process in order to break the impasse.
By John McKeown
Below is an excerpt from John McKeown's October 2016 Monthly IP Bulletin.
By John McKeown
A recent decision of the Federal Court affirmed the Trademarks Opposition Board's decision to allow an opposition as a result of bad faith on the part of the applicant.