The next generation of Domain Names will arrive later this
Unlike its predecessors (like the .mobi
Domain) the .tel Domain is not targeted to
those wanting a Domain from which to run, for example, a
company website. Rather, the .tel Domain aims
to act as a name based navigation system.
What does this all mean? Basically .tel
will provide a single contact point for companies and
individuals to store a large variety of contact details
– accessible to the world over the Web without the
need to build, host or manage a website. So rather than a few
contact lines at the end of webpage (which may become out of
date and inadvertently accessed by web users), the
.tel will provide a central unified location,
which can be universally accessed, to manage and publish those
all important ways of contacting you or your business. It also
provides the mechanism to ensure that these details remain up
to date and active, rather than becoming static data in old
outdated web pages.
The type of contact details which might be stored in a
.tel Domain are not limited to those which
traditionally come to mind, such as a physical location
address, facsimile or telephone number. It is envisaged that
.tel will also encompass the new forms of
communications now being utilised by business and individuals,
including Skype, other instant messaging platforms such as
Twitter or IChat, for example, as well as web based
communication platforms, such as Facebook or MySpace
– which are no longer used just by University
students, with business firmly targeting these non-traditional
For business, the .tel Domain would appear
to offer a new, effective way to ensure those looking for your
business can find you quickly on the Web and gain access to all
of your relevant contact information and contact your business
directly through the links provided in the
.tel Domain. By way of example, by putting in
[Your Business Name] or [Your
Brand] followed by your .tel Domain
extension, any internet enabled communication device will take
the user to your corresponding page – which can
include everything from contact information, contact links (for
blogs or websites for example); navigation links (through your
countries, branches, departments and brands), your geographical
location (including maps and addresses) and keywords (which can
be multi-lingual) - just for a start. Users can then use these
links, for example, a regional or head office telephone number,
to make direct contact with you from their mobile device.
Applications for a .tel Domain Name will be
considered on a first-come, first-served basis. As with some of
the recent inclusions into the Domain Name space, a Sunrise
Period for Trade Mark owners will apply. The application
process will progress in three stages.
Eligible registered Trade Mark owners have the opportunity
to apply for a .tel Domain Name from 3
December 2008, during the Sunrise Period and prior to
registration opening to the general public. In order to
participate in this Sunrise Period you must have an eligible
Trade Mark and meet other related criteria.
On 3 February 2009, the Land Rush Period
will commence and registration will open to the public at a
premium price until 24 March 2009, when the
third stage will commence and non premium priced general
registration will become available to the public.
As we have seen with earlier Domain extensions, new Domains
can create exciting new opportunities for business –
and the ability for pre-emptive registration as a Trade Mark
Owner can assist in obtaining the valuable names and brands
promptly. On the flipside, a new Domain also creates another
opportunity for Domain Name traffickers and infringers to
hijack the name or trade mark of a business, which can be its
most valuable asset.
Accordingly, if you are interested in protecting your name
and/or brands in the new .tel Domain, we
recommend that you consider your list of appropriate names now
so you are ready to make application for your important names
and brands when the Sunrise period begins on 3 December.
Please do not hesitate to contact Karen Hayne or your
Addisons' contact for any additional information or
assistance with a .tel Domain.
Thank you to Elyse Gorman for assisting with this Focus
The content of this article is intended to provide a
general guide to the subject matter. Specialist advice should
be sought about your specific circumstances.
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