Donald Trump could write his own biography on #socialmediafails.
It amazes me that a man with so many resources at his disposal,
could constantly get it wrong on social media. His epic
#socialmediafail last week may just be the one to trump them
Last Friday, the presumptive Republican nominee attempted to use
the highly controversial United Kingdom EU referendum as a means to
connect with his online following. What started off as a good idea
soon became an epic #socialmediafail when Trump incorrectly tweeted
that Scotland had "[taken] their country back" (see
below). To Trump's embarrassment, Scotland almost unanimously
voted to remain within the EU.
As you could imagine, the twittersphere immediately notified
Trump of his error; burying him in thousands of tweets (and
insults) carefully explaining the outcome of the referendum.
Some attached helpful graphs to help convey the point to
Whilst others took the opportunity to get creative with their
To some, multiple posts were necessary...
Celebrities even got in on the action!
So what can be learnt from Trump's latest edition of
"What not to do on social media"?
Research! Trump certainly deserves praise for
taking a topical subject and making a personal connection to it.
That being said however, his efforts have been overshadowed by his
embarrassing mistake. What made matters worse is that almost all
forms of media had concocted some form of discussion around
#Brexit, making it relatively hard for him (or his social media
team) to get it wrong! We suggest researching the topic before
posting to avoid this very public (and humiliating)
Measure twice – cut once! Given how
quickly a post or tweet could be shared, reposted or re-tweeted, we
strongly recommend that you re-read your posts/tweets before making
them public. By re-reading your message, you may be able to correct
any potentially embarrassing typos or errors.
Learn from your mistakes – It's
inevitable that each of us, at one time or another in either our
professional or personal life, will make a mistake on social media.
For most of us the mistakes we make will be easily forgiven and
forgotten. However, if you or your business constantly get it wrong
on social media, you may be doing more harm to your brand than
good. In those circumstances, you may need to reassess whether
social media is the right platform for you.
Unfortunately for him, Trump seems doomed to repeat history
– see our previous blog,
Trump's image retweeting fails: Lessons to learn. Luckily,
for the rest of us, his #socialmediafails provide opportunities for
all of us to learn the importance of erring on the side of
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