A statement has been issued reminding chiropractors that their
advertising must comply with the requirements of the National Law
or they risk disciplinary consequences
A small number of chiropractors have been the subject of
disciplinary proceedings as a result of making claims to consumers
regarding benefits of chiropractic treatment where there is
insufficient scientific evidence to support these claims.
The Chiropractic Board of Australia has recently issued a
statement emphasising that chiropractors need to ensure that their
advertising complies with the requirements of the National Law or
they risk disciplinary consequences. The Chiropractic Board of
Australia has provided clear instructions in relation to making
claims where there is insufficient scientific evidence in support
of those claims.
The statement targets claims that there is a relationship
between spinal manipulation and the treatment of a number of
organic diseases and infections; or that spinal problems may have a
direct role in various organic diseases and infections. This
includes claims made in relation to the benefits of spinal
manipulation to treat developmental and behavioural disorders,
ADHD, autism spectrum disorders, asthma, infantile colic,
bedwetting, ear infections and digestive problems.
The statement also reminds chiropractors (and patients) that
chiropractors are not trained to (and should not deliver) any
direct treatment to an unborn child. Chiropractic care must not be
represented or provided as treatment to the unborn child as an
obstetric breech correction technique.
The statement highlights the need for patients to be adequately
informed when making health care choices. Chiropractors must ensure
that any statements and claims made in relation to the care that
they provide are not false, misleading or deceptive or create an
unreasonable expectation of beneficial treatment.
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guide to the subject matter. Specialist advice should be sought
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The distinction between the regulation of therapeutic goods and food regulation has become increasingly blurred due to the prevalence of foods and drinks on the market that claim to have health benefits and nutritional qualities.
The implementation of the US rules is of interest as it could indicate the future direction for disclosure in Australia.
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