Hours before the finale of the Bachelorette, the yelps
of fans could be heard across the city. Well, in our office at
least. The Daily Mail had published spoiler shots showing the loved
up Bachelorette and her winning man, kind of ruining the whole
Bachelorette broadcaster, Channel 10, didn't go down without
a fight. The photos were published on Thursday afternoon. The
finale was due to be broadcast at 7.30pm. Channel 10's lawyers
rushed to court and by 8pm managed to get an injunction forcing the
Daily Mail to remove the photos.
Just in time for the photos to be removed before the big
announcement, but not before they'd been widely disseminated on
social media. The trouble these days is, once something is out,
it's basically impossible to rein it back in. Injunctions are
feeling very 2013.
Given that, it is surprising that the court agreed to grant the
injunction. Arguably, the harm had already been done. To the extent
Channel 10 had suffered loss (which seems hard to believe, given
the ratings success of the finale), that could be fixed by
Stranger still is that there wasn't any obvious legal basis
for Channel 10 to stop Daily Mail publishing the photos.
Corporations don't have a right to privacy and, as far as
we're aware, the photographer wasn't trespassing or in
breach of any confidentiality agreement. The Press Council may have
something to say about their ethics, but that's about it -
which may be why Channel 10 has since dropped the injunction.
At the end of it all, the Bachelorette appears to have found
love, Australian businesses have another cautionary tale about
operating in the click and share online world, and Channel 10 will
probably use more opaque curtains next season.
For what it's worth, we don't think you needed the
photos to know that Sasha was always going to win...
We do not disclaim anything about this article. We're
quite proud of it really.
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