In case of unseasonably warm weather Sochi –site of the
2014 Winter Olympics next February and historically known as the
Caucasian Riviera – is storing nearly half a million tons of
Recent Winter Games around the world, including the most recent
Games in Vancouver, have been plagued by unseasonably warm weather.
Sochi is in a subtropical zone, with normal winter temperatures
well above freezing. Even the nearby mountain region, site of the
alpine events, is at a relatively low altitude and has experienced
warm weather and snow shortages in the recent past, including this
past winter, when rain and a lack of snow forced the cancellation
of some alpine World Cup test events.
Organizers first tested the idea of storing snow three years ago
by bulldozing it into shallow ravines and then covering the snow
with sawdust; however, this proved unsatisfactory. Organizers are
now plowing snow into storage areas and then covering it with
"snow blankets" made of special insulated fabric to
deflect the sun's rays.
In the event it is needed, the stored snow will be used to
create a base which would then be supplemented with conventional
Gareth Bale files trade mark application for his
"Eleven of Hearts" celebration
Tottenham and Wales footballer Gareth Bale has filed an
application to register a trade mark in respect of his goal
celebration - a heart-shaped hand gesture - and revealed plans to
use it as a logo on a range of clothes and footwear.
The Stellar Group Limited, which represents Bale, filed an
application with the UK Intellectual Property Office on 26 March
this year for the "Eleven of Hearts" and a heart-shaped
logo with his jersey number (11) in the middle (see below). The
application covers jewellery, leather goods, clothing, footwear and
headgear. According to Nigel Currie, Director of Sports Marketing
at brandRapport, "The possibilities are huge for Gareth
Bale...a third of his overall income could be made from his image
rights, potentially up to £3 million a year."
A number of people have observed, however, that Bale is not the
only player to use this type of gesture. For example, Chelsea
midfielder Oscar has also reportedly used it after scoring. This
point might raise interesting IP questions, such as whether there
can be copyright in a goal celebration (presumably there could,
given that a "work of dance or mime" can be protected,
although the key issue would be whether the celebration was
sufficiently original to qualify, which appears unlikely for
Bale is by no means the first to seek trade mark protection for
aspects of his persona. This is an area where some creativity is
required, given the patchy protection for personality and image
rights around the world (and general lack of such protection in the
UK). Numerous sports players have registered their names as trade
marks. Lionel Messi successfully applied to register a logo of his
own as a trade mark in 2011 (see below). Usain Bolt has been
particularly active in this area, in recent months registering his
"Lightning Bolt" pose and his "to di world"
Bale continues to build his brand around the heart logo, which
could add to his various existing income streams, such as a
£2 million tie-up with Adidas, and recent signing as a TV
pundit for BT for next season.
This publication is intended as a general overview and
discussion of the subjects dealt with. It is not intended to be,
and should not used as, a substitute for taking legal advice in any
specific situation. DLA Piper Australia will accept no
responsibility for any actions taken or not taken on the basis of
DLA Piper Australia is part of DLA Piper, a global law firm,
operating through various separate and distinct legal entities. For
further information, please refer to www.dlapiper.com
To print this article, all you need is to be registered on Mondaq.com.
Click to Login as an existing user or Register so you can print this article.
Businesses that rely on email or SMS for marketing purposes need to be aware of, and comply with, the Spam Act 2003.
Some comments from our readers… “The articles are extremely timely and highly applicable” “I often find critical information not available elsewhere” “As in-house counsel, Mondaq’s service is of great value”
Register for Access and our Free Biweekly Alert for
This service is completely free. Access 250,000 archived articles from 100+ countries and get a personalised email twice a week covering developments (and yes, our lawyers like to think you’ve read our Disclaimer).