The first quarter of 2013 has continued the positive trend of
2012; with 273,048 cars sold during the March quarter, up 5% from
2012. This increase collectively represents strong months of
January and February with increases in sales units of 11.3% and
8.1% respectively. March 2013 sales were in line with March
The domestic manufacturers have lost a considerable 28.8% of
market share compared to the March 2012 quarter last year. This is
substantiated by the dwindling large car unit sales performance
from Ford and Holden, the latter of which gave away the most
ground. Whilst Holden is cutting up to 500 manufacturing and
development jobs, YTD it has lost 35.9% of the market share it held
in the 2012 March quarter. This is largely due to the Commodore
slipping out of the top 10 sales models for the first time in 34
years, selling 3,353 units less than this time last year. The one
positive for Holden is that its buyers may be waiting until the
arrival of the new VF model set for release mid year.
The Mazda 3 has continued its success as the nation's top
selling car for the March quarter with 10,509 units delivered. It
is this consistent sales performance; coupled with Holden's
recent reduction in sales that has secured Mazda second position
for overall market share.
The Tasmanian market received an overdue boost, posting the
largest year on year unit performance of the nation – up
Following on from the strong 2012 results posted in the SUV and
light commercial segments; this trend is continuing with year on
year increases of 13% for SUV's and 21.4% for light commercials
in the March 2013 quarter. The passenger segment had mixed results.
Year to date comparatives for Private and Business purchases were
up 11.6% and 2.4% respectively while Government and Rental
purchases reduced by 30.1% and 5.9% respectively.
Top Performers - March YTD
Top Selling Cars - Units
Top Manufacturers - Market Share
Selection of Major Movers – March YTD 2013 V March
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