Australia: Best Australian and New Zealand Trade Mark Cases of 2012 - Part 1

Shelston IP is delighted to present its annual summary of the most important trade mark cases for 2012. In recognition of the opening of our Auckland, New Zealand office in 2012, for the first time, we discuss both Australian and New Zealand cases.

2012 was an important year for parallel importing cases in Australia. The Full Federal Court affirmed on two occasions that a breach of territorial manufacturing restrictions by a licensee will prevent an Australian importer of those goods from arguing that the trade marks have been applied with consent of the trade mark owner. However, this approach will not assist for goods manufactured legitimately within the licensed territory and sold in the licensed territory but which subsequently find their way out of the licensed territory. The decisions turn very much on their individual facts, as is often the case with parallel importing cases.

The Courts have also ruled on important matters such as use of building names in trade mark applications, demonstrating prior use by predecessors in title and the existence of local Australian reputation in respect of marks which have not been actively or extensively used in Australia.

In New Zealand, the Courts have provided further guidance on confusion in relation to similar trade marks and the proper time for admission of evidence.

We hope you enjoy our update on trade mark cases in Australia and New Zealand in 2012.

1. Paul's Retail cases: parallel importing and territorial restrictions

Paul's Retail Pty Ltd failed twice in 2012 to defend trade mark infringement claims arising from the promotion and sale in Australia of goods manufactured overseas.

1A. Paul's Retail Pty Ltd v Sporte Leisure Pty Ltd [2012] FCAFC 51


Greg Norman Collections Inc (GNC) granted an Indian company named BTB Marketing Pvt Ltd (BTB) a licence to apply the words "Greg Norman" and a stylised shark logo (the Greg Norman Marks) to clothing manufactured by BTB for the purpose of distribution in India only. BTB manufactured merchandise bearing the Greg Norman Marks specifically to fill an order from a company outside of India, knowingly in breach of its licence with GNC. Paul's Retail Pty Ltd (Paul's) subsequently imported that merchandise from the company located outside of India and sold it in Australia.

Federal Court first instance decision

GNC sued Paul's for infringement of GNC's Australian trade mark registrations for the Greg Norman Marks, claiming that Paul's had used the marks in Australia as trade marks in respect of goods for which the marks were registered without the consent of the trade mark owner. The primary judge found that Paul's had infringed the Australian trade mark registrations for the Greg Norman Marks. Paul's appealed the decision to the full Federal Court.

Given that BTB was a licensed manufacturer of GNC, Paul's sought to rely on s123 of the Trade Marks Act 1995 to defend the trade mark infringement claim. Section 123 provides that a person who uses a registered trade mark in relation to goods similar to those for which the mark is registered does not infringe the mark if the mark has been applied to the goods with the consent of the registered owner of the mark. In addition, Paul's asserted that the case of Champagne Heidsieck et Cie Monopole Société Anonyme v Buxton [1930] 1 Ch 330 established a principle that there can be no infringement of a registered trade mark in respect of the importation and supply of "genuine goods".

Full Federal Court decision

On appeal, Paul's also sought leave to argue that it had not used the marks "as trade marks" in the sense required by s120 of the Trade Marks Act 1995 because it did not use the marks to indicate that the goods originated from Paul's. However, the Court refused to consider Paul's argument on this point. The Court held that it would be inappropriate to consider the issue on appeal because Paul's conceded at first instance that it had used the marks "as trade marks" (so that Paul's could rely on s123 as a defence) and did not provide an adequate explanation for withdrawing that concession.

The Court agreed with the primary judge that Paul's had infringed the Greg Norman Marks and dismissed the appeal. In particular, the Court agreed with the primary judge's view that a registered owner would not usually be considered to consent to the application of its mark to goods if the manufacturer, at the time of applying the mark, knows that the goods will be supplied in a manner not authorised by the trade mark owner (in this case, outside of the authorised territory in breach of the licence). On that basis alone, s123 did not apply because the owner of the registered marks had not consented to their application to the particular merchandise distributed by Paul's.

The Court also held that the Champagne Heidsieck principle did not apply because the relevant goods were not goods upon which the marks were properly used and therefore could not be considered "genuine goods". No doubt the Court would have considered that s123 and Champagne Heidsieck applied if BTB manufactured the goods in accordance with the terms of its licence with GNC or otherwise without knowledge, at the time the goods were manufactured, that the goods were for supply outside of the authorised territory in breach of the licence.

1B. Paul's Retail Pty Ltd v Lonsdale Australia Ltd [2012] FCAFC 130


Lonsdale Australia owns various Australian trade mark registrations for or incorporating LONSDALE and/or a stylised lion logo (the Registered Marks). The Registered Marks were previously owned by Lonsdale Sports Ltd, a related entity of Lonsdale Australia.

Lonsdale Sports owns similar trade mark registrations in Europe. Lonsdale Sports licensed Punch GmbH to manufacture and distribute clothing bearing specific Lonsdale marks (the Licensed Marks) in Europe only (but allowing manufacture in China provided all clothing was sold in Europe). Punch agreed with Unicell Limited, a Cyprus company, to manufacture Lonsdale clothing in China and sell it to Unicell on an "Ex-Warehouse China" basis. Paul's offered the clothing for sale in Australia having obtained it from a US company supplied by Unicell. Two of the three marks applied to the clothing by Punch were not in the form of the Licensed Marks. The clothing Paul's distributed was of lesser quality than the clothing distributed by the authorised Australian distributor.

Lonsdale Australia claimed that Paul's had infringed the Registered Marks by importing and selling the Punch clothing in Australia and sought an injunction to prevent further sale of the goods in Australia.

Federal Court first instance decision

Gordon J held that Paul's had infringed the Registered Marks by importing into and selling in Australia clothing bearing the same or similar marks without Lonsdale Australia's consent. Justice Gordon distinguished the Registered Marks from the Licensed Marks by noting that the relevant question was whether Paul's had infringed the Registered Marks in accordance with s120, not whether Paul's had sold goods bearing the Licensed Marks. In other words, the question was whether Paul's had infringed Lonsdale Australia's Australian trade mark rights.

Justice Gordon also held that the Champagne Heidsieck principle did not apply as Lonsdale Australia (the registered owner of the Australian marks) did not apply any mark to the clothing sold by Paul's. It was also questionable to what extent the Punch goods were "genuine" given that Punch produced products of an inferior quality to those distributed in Australia by Lonsdale Australia's authorised distributor and which in many cases did not bear the actual Licensed Marks. In any case, Gordon J took the view that the Champagne Heidsieck principle is only relevant to s123 and does not apply to s120, noting that since the Champagne Heidsieck decision the courts have affirmed that parallel importing can constitute trade mark use by an importer.

Whether Lonsdale Australia consented to the application of the Registered Marks to the goods sold by Paul's was a question of fact. Paul's bore the onus of proving the necessary consent. Justice Gordon identified three ways in which consent has traditionally been established under s123 – (i) through chain of title or supply chain; (ii) through related entities within the same corporate group; and (iii) other conduct. In this case, Paul's failed to establish consent by Lonsdale Australia because: (a) Punch, which applied the marks, was not a member of the same corporate group as Lonsdale Australia; (b) there was separate ownership and licensing of the Australian and European Lonsdale marks and separate manufacture of clothing to which the relevant marks in each jurisdiction were applied; and (c) there was no evidence suggesting that Lonsdale Australia played any role in the manufacture of the goods supplied by Paul's or the application of any mark to or in relation to those goods.

Full Federal Court decision

The Full Federal Court considered that the sale of the Lonsdale clothing from Punch to Unicell occurred in China although Unicell was based in Cyprus. The Court upheld the decision of Gordon J noting that to the extent Paul's relied on the licence between Lonsdale Sports and Punch as establishing consent, the application of the marks by Punch for the purpose of selling the goods outside of the licensed territory could not be considered within the limited consent given by Lonsdale Sports. The Court also agreed that Paul's could not rely on the Champagne Heidsieck principle to "fill the gap" in their case, having failed to make out the relevant consent for the purposes of s123.

Given the above, Paul's was held to have infringed the Registered Marks. In a clear warning to Australian importers, the Court concluded that "the language of ss120 and 123 of the Act leaves little room for doubt that an importer who sells goods which bear the same marks as have been registered as a trade mark under the Act is liable to an action for infringement by the registered owner if those marks were not applied by the registered owner or with its consent".

2. Facton Ltd v Toast Sales Group Pty Ltd: parallel importer strikes back

Issues concerning trade mark infringement and the defence afforded by s123 of the Trade Marks Act 1995, particularly in the context of parallel imports, were again considered by Middleton J in the case of Facton Ltd v Toast Sales Group Pty Ltd [2012] FCA 612.


G-Star owns various Australian trade marks for a stylised "G" logo and the words G-STAR and G-STAR RAW (in word only form and with the "G" logo) registered in relation to clothing, jewellery and similar fashion accessories. None of the trade marks is registered in relation to retail or wholesale services.

Between 2009 and 2011, Toast Sales conducted 12 "pop up" warehouse sales of clothing and accessories from different brands, including G-Star. These were temporary sales conducted in various locations such as hotel lobbies, university campuses and vacant retail spaces. All G-Star branded products sold by Toast Sales were genuine.

Toast Sales sourced G-Star branded clothing for the first 6 sales from Denim Enterprises Pty Ltd, an Australian company that was not a related entity of G-Star but operated all G-Star stores in Australia (the Denim Enterprises Sales). Toast Sales sourced G-Star branded clothing for the remaining 6 sales from a Greek company named Pantelis, which was a licensee and authorised distributor of G-Star in Europe (the Pantelis Sales). Pantelis was only permitted to distribute G-Star branded products to retailers approved by G-Star under the terms of its licence with G-Star.

Toast Sales generally promoted its "pop up" sales by posting flyers, emailing promotional materials to its members and advertising through its website. With only one exception, all promotional materials referred to "Toast Sales" and generally listed the G-Star marks in conjunction with other brands. Toast Sales used the G-STAR RAW (with "G" logo), G-STAR (with "G" logo) and G STAR (word only) trade marks (the G Star Marks) in its promotional materials. Following receipt of a letter of demand from G-Star claiming copyright infringement in the "G" logo, Toast Sales ceased using the "G" logo and used only the words "GSTAR" or "G STAR" in its promotional materials for the Pantelis Sales.

Trade Mark infringement claims by G-Star

G-Star claimed that Toast Sales had infringed G-Star's registered Australian trade marks by:

  1. in respect of the Denim Enterprises Sales, using the G Star Marks in advertising materials to (i) promote the sale of goods and (ii) promote retail services; and
  2. in respect of the Pantelis Sales, using the words "GSTAR" or "G STAR" in its advertising materials and using the G Star Marks on the Pantelis goods without G-Star's consent.

Toast Sales sought to rely on s123 as a defence to the extent that use of the G Star Marks in relation to the Pantelis goods would otherwise infringe G-Stars registered Australian trade marks. In contrast to Paul's Retail v Sporte Leisure, Toast Sales did not seek to rely on the Champagne Heidsieck principle.

Trade Mark Infringement

Section 120 of the Trade Marks Act 1995 states that a person infringes a registered trade mark if that person uses as a trade mark a sign that is substantially identical with, or deceptively similar to, the trade mark in relation to goods in respect of which the trade mark is registered or services that are closely related to registered goods.

Section 123 of the Trade Marks Act 1995 states that, despite s120, a person who uses a registered trade mark in relation to goods or services that are similar to goods or services for which the trade mark is registered does not infringe the registered trade mark if the trade mark has been applied to, or in relation to, the goods or services with the consent of the registered owner of the trade mark.

Denim Enterprises Sales – Use as a trade mark

Justice Middleton held that Toast Sales did not infringe G-Star's Australian trade marks by using the G Star Marks in promotional materials for the Denim Enterprises Sales because Toast Sales had not used the G Star Trade Marks "as trade marks" in the manner required by s120.

Citing the full Federal Court decision of Coca-Cola Co v All-Fect Distributors Ltd (1999) 96 FCR 107, Middleton J noted that the alleged infringer must use the trade mark to indicate the origin of the goods or services in itself rather than in the registered owner of the trade mark to infringe a registered trade mark. In this case, Middleton J held that Toast Sales used the G Star Trade Marks in the promotional materials to indicate that the goods it was selling included G-Star goods, not that those goods originated from Toast Sales.

Justice Middleton also held that although Toast Sales used the G Star Trade Marks in the course of promoting retail services, such use was not for the purpose of indicating the origin of those retail services. Any suggestion that the G Star Marks were used to indicate the origin of the retail services was refuted by: (a) the clear references to "Toast Sales" in almost all Toast Sales promotional materials; (b) the listing of the G Star Marks in those materials with other clothing brands; (c) the transient nature of the sales; and (d) the fact that goods such as G-Star clothing are commonly sold through various retail channels not operated by the trade mark owner (such as department stores). Justice Middleton considered that such use simply indicated that Toast Sales was offering G-Star products for sale.

Pantelis Sales - Consent

Despite Toast Sales' claims to the contrary, G-Star argued that it did not consent to the use of the G Star Marks or the words "GSTAR" or "G STAR" on or in relation to the Pantelis goods sold by Toast Sales because G-Star's licence with Pantelis did not permit Pantelis to distribute those goods to Toast Sales.

G-Star sought to rely on Sporte Leisure discussed above. In that case, the trade mark owner was held not to consent to the use of its trade marks on goods which the licensee manufactured specifically for distribution to a country to which distribution was prohibited by the terms of the licence.

Justice Middleton rejected G-Star's submissions, noting that a natural reading of s123 and the decision in Sporte Leisure make it clear that consent by the trade mark owner must be assessed as at the time the goods were manufactured (ie at the time the trade marks are applied to the goods). In this case, G-Star's trade marks were applied to the Pantelis goods by Pantelis in accordance with the licence and therefore with the consent of G-Star at the time the goods were manufactured. Unlike in Sporte Leisure, the goods were not initially manufactured with the intention of being distributed to Toast Sales in breach of the licence.

Interestingly, Middleton J questioned the extent to which the defence under s123 applied to Toast Sales' use of the words "GSTAR" or "G STAR" given that they are not "registered trade marks" as referred to in s123. However, Middleton J did not further pursue this issue since G-Star accepted at trial that s123 applied to all marks used by Toast Sales.

G-Star was ultimately unsuccessful with all of its trade mark infringement claims. It was also unsuccessful with its claims that Toast Sales had engaged in misleading and deceptive conduct and otherwise made representations in breach of the Australian Consumer Law. While Toast Sales conceded that it had infringed copyright in the G Star Marks used in respect of the Denim Enterprises Sales, Middleton J exercised his discretion not to award an account of profits as G-Star had provided insufficient evidence of Toast Sales' profit attributable to the copyright infringement.

The G-Star case was decided before the second Paul's Warehouse case – Paul's Warehouse v Lonsdale Australia (see above). However, the result is consistent with the Lonsdale decision given the Court's finding above in the G Star case that at the time of manufacture, the trade marks had been applied by the authorised licensee within the scope of its licence. Therefore, the trade marks were applied with the consent of the trade mark owner. In contrast, in the second Paul's Warehouse case (Lonsdale), the manufacture of the clothing and affixing of the marks in China for the purpose of sale outside Europe (the licensed territory) was not permitted. So consent from the trade mark owner could not be inferred.

3. Mantra IP v Spagnuolo: Can a building name be registered as a trade mark?


In Mantra IP Pty Ltd v Spagnuolo (2012) 205 FCR 241, the Federal Court held that an invented word being the name of an "iconic" high rise residential building, should not for that reason be refused trade mark registration. The case is likely to revive interest in the registration of building names as trade marks by developers, property managers and accommodation providers.

Q1 is the name of an "iconic" high rise building on the Gold Coast, Queensland. The building developer, Sunland, coined the name "Q1" and registered a number of Q1 logos as trade marks.

Sunleisure operated a resort within the building. It was also the letting agent in relation to 193 apartments in the building. The Q1 logo marks were later assigned to Sunleisure. It subsequently became part of the Mantra group, a large accommodation provider.

Mantra IP Pty Ltd, Mantra's IP holding company, applied to register "Q1" as a trade mark in relation to accommodation, travel booking, hotel and resort services. Various parties opposed the applications, including Mr Spagnuolo. He was the letting agent for a number of apartments in the building.

Opposition decision

A delegate of the Registrar of Trade Marks allowed the opposition on the ground that "Q1" had a geographical connotation and therefore its use would be likely to deceive or cause confusion: section 43, Trade Marks Act 1995.

Federal Court decision

Mantra IP successfully appealed to the Federal Court. The judge, Justice Reeves, held that the Q1 mark should not be refused registration on the grounds of non-distinctiveness, being contrary to law, deceptive connotation or non-ownership: sections 41(3), 42(b), 43 and 58, Trade Marks Act 1995.

Non-distinctiveness: Justice Reeves followed an earlier decision, MID Sydney Pty Ltd v Australian Tourism Co Ltd. There the Full Court considered that the words "The Chifley Tower" were inherently distinctive because they were not part of the "common heritage" of the English language unlike the names of towns, suburbs and municipalities. Similarly, Justice Reeves held that "Q1" did not have any association or signification with a geographic place and was therefore inherently distinctive.

Deceptive connotation: Justice Reeves held that, as a coined word, "Q1" lacked inherent meaning. Accordingly, there was no relevant connotation and, further, no consequential deception or confusion.

Contrary to law: the Court held that use of the "Q1" would not cause a member of the public to believe that Mantra had exclusive rights to provide the specified services in the building. Use of the mark was therefore not contrary to section 18 of the Australian Consumer Law.

Non-ownership: the Court was satisfied that the rights to "Q1" mark were assigned by Sunleisure to Mantra, and that Sunleisure had used the mark since completion of the building. Mantra was therefore the owner of the "Q1" mark.


The Mantra IP v Spagnuolo case suggests that a coined name of a building is not a geographic name, even if the building becomes a well-known landmark, and can therefore be the proper subject of a registered trade mark. Developers, property managers and accommodation providers should consider whether the names of properties under management together with services provided in connection with that name may be protected through trade mark registration.

4. Millennium & Copthorne v Kingsgate: Use of a trade mark by a predecessor


Millennium & Copthorne International Ltd v Kingsgate Hotel Group Pty Ltd (2012) 97 IPR 183 highlights the difficulty faced by a party in showing prior use of a trade mark by a predecessor in title, including by members of corporate groups.

Millennium applied for the following mark in respect of hotel, accommodation and reservation services.

Kingsgate Hotel opposed the application as the owner of this registered trade mark for similar services.

Opposition Decision

The delegate of the Registrar of Trade Marks allowed Kingsgate's opposition to Millennium's application on the ground that Millennium's mark was deceptively similar to Kingsgate's mark and that there was prior continuous use by Kingsgate's predecessor in title: sections 44(2) and 58A, Trade Marks Act 1995.

Federal Court Decision

The Federal Court upheld Millennium's appeal on the ground that the two marks were not deceptively similar and, hence, section 44(2) was not made out. For the same reason, the ground of prior reputation raised by Kingsgate on appeal (section 60), was also not made out.

Prior continuous use

Despite concluding that the two marks were not similar, the Court considered each party's case of prior continuous use by its predecessor. Kingsgate claimed that its parent, Kildair, purchased the Kingsgate Hotel in Melbourne. The Court held that there was no evidence that Kildair had assigned the Kingsgate mark to Kingsgate. It could therefore not be said that Kildair was Kingsgate's predecessor in title.

Millennium claimed that it was part of the M&C corporate group and that another member of the group, Kingsgate Investments, had purchased the Hyatt Kingsgate Hotel in Sydney from a third party, Summit Properties. There was no evidence of an assignment of the Kingsgate mark from Summit Properties to Kingsgate Investments. It could therefore not be said that Kingsgate Investments was Millennium's predecessor in title.

Millennium also pointed to bookings made at its Sydney office under the Kingsgate mark for New Zealand hotels operated by MCNZ, a New Zealand company in the M&C corporate group. The Court found that there was some use of the Kingsgate mark by MCNZ, but there was no evidence to show that MCNZ had assigned the Kingsgate mark to Millennium. It could therefore not be said that MCNZ was Millennium's predecessor in title.

Accordingly, if the marks were deceptively similar, neither party made out its prior continuous use case.

Honest concurrent use

The Court considered Millennium's honest concurrent use case: section 44(3), Trade Marks Act 1995. The Court had regard to the honesty of Millennium's use, its expansion into Australia, the low likelihood of confusion and the relative inconvenience to the parties. The Court held that, if the marks were deceptively similar, Millennium's mark should be registered on the ground of honest concurrent use.


The Millennium v Kingsgate case reinforces the importance of documenting transfers of registered and unregistered trade marks in business sale transactions, as it can affect the substantive rights of a successor of the business. This should be the case even where the parties to the transaction are members of the same corporate group.

5. Winnebago Industries, Inc v Knott Investments Pty Ltd (No 2) [2012] FCA 785


Winnebago, a US corporation, had manufactured motor homes since the 1960s. There was little dispute that by the mid-1970s it had developed a substantial reputation in North America and Europe. However Winnebago had never sold or advertised products in Australia. In 1982, Knott began using the WINNEBAGO mark on motor homes in Australia, following a visit by its principal, Mr Binns, to the USA during which he became aware of WINNEBAGO motor homes.

Winnebago became aware of Knott's activities in 1985. In 1991, negotiations with Knott resulted in a 1992 settlement agreement under which Knott agreed not to seek trade mark registration in Australia, or use the trade mark outside Australia. The agreement did not contain any promise by Winnebago not to take action against Knott. In 1997 Knott obtained registration of the WINNEBAGO mark in Australia.

In 2010, as it wanted to enter the Australian market, Winnebago demanded that Knott cease using the WINNEBAGO mark. When it refused to do so, Winnebago commenced proceedings for passing off, breach of the Trade Practices Act/Australian Consumer Law, copyright infringement, breach of the settlement agreement, and seeking cancellation of Knott's Australian trade mark registration.

Passing off/breach of consumer legislation

The primary issue under these heads was whether by 1982 Winnebago had reputation in Australia. The Court accepted without difficulty that by 1982 it had substantial reputation elsewhere, and was prepared to infer that some visitors to Australia and Australians travelling overseas would have been aware of the WINNEBAGO name, and as a result, news of Winnebago would have spread in Australia.

The Court found that the most telling evidence of Winnebago's Australian reputation was the actions of Mr Binns himself in adopting the name in Australia. It held that Mr Binns had intentionally hijacked the name to obtain the benefit of Winnebago's reputation. In doing so, Mr Binns considered that there would be a 'good smattering' of people in Australia who were aware of Winnebago and its motor homes.

Having found that Winnebago had the requisite reputation at the relevant date, the Court easily concluded that Knott had engaged in passing off and breach of the relevant consumer laws as a result of its misrepresentation of a connection with Winnebago.

The Court rejected Knott's contention that relief should be refused on the basis of estoppel or delay. It rejected Mr Binn's evidence of a conversation in which he claimed that Winnebago had agreed that Knott could use the Winnebago in Australia. It further found that the 1992 settlement agreement was a 'stand still' agreement designed to leave the parties in the same position and reserve Winnebago's rights as at that point. Given that Knott was also quite happy with such arrangement at the time, it held that in the very special circumstances of the case, the delay from 1991 did not warrant the refusal of relief.

Copyright infringement

Winnebago claimed copyright in its logo marks and the word WINNEBAGO. The Court held that evidence of originality and the chain of development of the logos were insufficient to support the claim. There was also insufficient originality in the name WINNEBAGO (the name of a town in the USA) to justify copyright protection. The claim accordingly failed on this basis.

Cancellation of registered trade mark

Given the Court's findings in respect of Winnebago's reputation in Australia in 1982, and the evidence which demonstrated that it had become significantly more well known in Australia by 1997 when the trade mark was applied for, the Court accepted the claim for cancellation of the registration.

Knott has appealed the case to the Full Federal Court, where it is due to be heard in March 2013.

6. Austin, Nichols & Co Inc v Lodestar Anstalt [2012] FCAFC 8


In 2005, Austin Nichols applied to remove Lodestar's trade mark registration for WILD GEESE on the grounds of non-use over a 3 year period - section 92(4)(b) of the Trade Marks Act 1995. That section is subject to s100(3)(c) which allows a mark to remain on the Register where there were obstacles preventing use during the relevant period, and s101(3) which grants a discretion to the Registrar or Court not to remove the mark if satisfied it is reasonable to do so.

Lodestar conceded that it had not used the mark but argued that there were obstacles to use or alternatively, that the s101(3) discretion should be exercised to allow continued registration of the mark.

Decision of the Delegate and Justice Cowdroy of the Federal Court

The Registrar's Delegate refused to remove the mark and on appeal to the Federal Court of Australia, Justice Cowdroy agreed.

Full Federal Court decision

The only issue for the Full Federal Court was the basis on which Justice Cowdroy had exercised the discretion to allow the mark to remain. Austin Nichols claimed that the primary judge had made three different errors: that he had applied the wrong legal test, that irrelevant considerations were taken into account and/or that he mistook a fact upon which he relied in reaching his conclusion.

Applicable legal test

The Court rejected the argument that there was any error in the legal test applied. In particular, it affirmed the statutory test that the Court must be positively satisfied that it is reasonable to exercise the discretion, and found that on a fair reading of the judgment, the primary judge was well aware of this test.

Irrelevant considerations

Austin Nichols claimed that the following irrelevant matters were taken into account by the primary judge: the interests of the trade mark owner, Lodestar's use of the trade mark after expiry of the statutory non-use period and Lodestar's intention not to abandon the trade mark.

The Full Court found that all three matters were appropriate considerations. The discretion under section 101(3) is a broad one, limited only by the subject matter, scope and purpose of the legislation and in particular, Part 9 in which the non-use provisions are situated.

Mistake as to the facts

The Full Court held that the primary judge had erred in finding that the mark had acquired a reputation and profile in Australia such that confusion might arise if it were removed. It emphasised that the registered owner bears the onus of proof in establishing that a mark should remain on the Register. Lodestar had not proven that its international reputation in the mark extended to Australia. There was no direct evidence of awareness in the market, and insufficient evidence of sales and marketing to infer such awareness. There was also no evidence as to why confusion might arise if the mark were removed.

Exercise of the discretion

Having determined that the discretion had been incorrectly exercised by the primary judge, the Full Court substituted its discretion. While there was evidence of some use, it was nearly eight years after registration, and not until three years after the non use application had been filed. It was also confined to a two year period during which time there had been few sales and little promotion of the mark. Furthermore there was no evidence to suggest Lodestar had used the mark on similar or closely related goods. In the absence of any likelihood of confusion resulting from removal there was no good reason why the mark should remain on the Register and the Court ordered it to be removed.

The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.

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This article is part of a series: Click Best Australian and New Zealand Trade Mark Cases of 2012 - Part 2 for the next article.
Katrina Crooks
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We require site users to register with Mondaq (and its affiliate sites) to view the free information on the site. We also collect information from our users at several different points on the websites: this is so that we can customise the sites according to individual usage, provide 'session-aware' functionality, and ensure that content is acquired and developed appropriately. This gives us an overall picture of our user profiles, which in turn shows to our Editorial Contributors the type of person they are reaching by posting articles on Mondaq (and its affiliate sites) – meaning more free content for registered users.

We are only able to provide the material on the Mondaq (and its affiliate sites) site free to site visitors because we can pass on information about the pages that users are viewing and the personal information users provide to us (e.g. email addresses) to reputable contributing firms such as law firms who author those pages. We do not sell or rent information to anyone else other than the authors of those pages, who may change from time to time. Should you wish us not to disclose your details to any of these parties, please tick the box above or tick the box marked "Opt out of Registration Information Disclosure" on the Your Profile page. We and our author organisations may only contact you via email or other means if you allow us to do so. Users can opt out of contact when they register on the site, or send an email to with “no disclosure” in the subject heading

Mondaq News Alerts

In order to receive Mondaq News Alerts, users have to complete a separate registration form. This is a personalised service where users choose regions and topics of interest and we send it only to those users who have requested it. Users can stop receiving these Alerts by going to the Mondaq News Alerts page and deselecting all interest areas. In the same way users can amend their personal preferences to add or remove subject areas.


A cookie is a small text file written to a user’s hard drive that contains an identifying user number. The cookies do not contain any personal information about users. We use the cookie so users do not have to log in every time they use the service and the cookie will automatically expire if you do not visit the Mondaq website (or its affiliate sites) for 12 months. We also use the cookie to personalise a user's experience of the site (for example to show information specific to a user's region). As the Mondaq sites are fully personalised and cookies are essential to its core technology the site will function unpredictably with browsers that do not support cookies - or where cookies are disabled (in these circumstances we advise you to attempt to locate the information you require elsewhere on the web). However if you are concerned about the presence of a Mondaq cookie on your machine you can also choose to expire the cookie immediately (remove it) by selecting the 'Log Off' menu option as the last thing you do when you use the site.

Some of our business partners may use cookies on our site (for example, advertisers). However, we have no access to or control over these cookies and we are not aware of any at present that do so.

Log Files

We use IP addresses to analyse trends, administer the site, track movement, and gather broad demographic information for aggregate use. IP addresses are not linked to personally identifiable information.


This web site contains links to other sites. Please be aware that Mondaq (or its affiliate sites) are not responsible for the privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of these third party sites. This privacy statement applies solely to information collected by this Web site.

Surveys & Contests

From time-to-time our site requests information from users via surveys or contests. Participation in these surveys or contests is completely voluntary and the user therefore has a choice whether or not to disclose any information requested. Information requested may include contact information (such as name and delivery address), and demographic information (such as postcode, age level). Contact information will be used to notify the winners and award prizes. Survey information will be used for purposes of monitoring or improving the functionality of the site.


If a user elects to use our referral service for informing a friend about our site, we ask them for the friend’s name and email address. Mondaq stores this information and may contact the friend to invite them to register with Mondaq, but they will not be contacted more than once. The friend may contact Mondaq to request the removal of this information from our database.


This website takes every reasonable precaution to protect our users’ information. When users submit sensitive information via the website, your information is protected using firewalls and other security technology. If you have any questions about the security at our website, you can send an email to

Correcting/Updating Personal Information

If a user’s personally identifiable information changes (such as postcode), or if a user no longer desires our service, we will endeavour to provide a way to correct, update or remove that user’s personal data provided to us. This can usually be done at the “Your Profile” page or by sending an email to

Notification of Changes

If we decide to change our Terms & Conditions or Privacy Policy, we will post those changes on our site so our users are always aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it. If at any point we decide to use personally identifiable information in a manner different from that stated at the time it was collected, we will notify users by way of an email. Users will have a choice as to whether or not we use their information in this different manner. We will use information in accordance with the privacy policy under which the information was collected.

How to contact Mondaq

You can contact us with comments or queries at

If for some reason you believe Mondaq Ltd. has not adhered to these principles, please notify us by e-mail at and we will use commercially reasonable efforts to determine and correct the problem promptly.