The national business names registration service came into
effect on 28 May 2012, replacing the state and territory business
name registration services and making the Australian Securities and
Investments Commission ("ASIC") responsible for
registering, renewing and administering business names for all
To help business owners, ASIC has launched an online service on
its website called ASIC Connect, which is used for searching the
business names register, registering business names and cancelling,
transferring and renewing business names.
Set up an ASIC Connect Account
To register a business name, you must first set up an account on
Click on the "Get Started" button and fill in the
details before clicking "Create Account"
You should receive an email in your nominated email address.
Click on the link in the email to activate your ASIC Connect
Registering a new business name
Once you have activated your account, you can log in and select
"register a business name" on the right hand side of the
webpage. The process takes an average of 15 minutes to complete.
You will need to follow the steps below to register a new business
Step 1: Australian Business Number (ABN)
Enter the ABN or ABN application reference number of the entity
that will hold the business name.
Step 2: Proposed Business Name
Enter the proposed business name and click "Check Name
Availability". Your proposed business name will result in
either a red, amber or green circle. A red circle means that your
proposed name is not available for registration as it may be
identical or nearly identical to a name already registered. An
amber circle indicates that your proposed name may not be available
and will be referred to ASIC for a manual decision. You have the
option to choose another name or continue with the application and
wait for ASIC's review. A green circle indicates that the name
is available for registration.
Step 3: Registration period
You may register your business name for a period of 1 year for $30
or 3 years for $70.
Step 4: Business name holder details
Enter the proposed business name holder details and the addresses
for the business.
Step 5: Confirm eligibility
You will need to confirm your eligibility to hold a business
Step 6: Review and submit
You should review the information and submit the application if
the details are correct.
Step 7: Payment and confirmation
Enter your payment details and confirm your application. Once you
have completed your registration transaction, a new screen will
appear to confirm whether your business name has been successfully
registered, or if it is pending subject to:
payment of the registration fee;
providing your ABN (to replace an ABN application reference
ASIC's manual decision in relation to your proposed
Confirmation of registration and ASIC Key
Once all outstanding matters (if any) have been finalised and
ASIC has approved your application, you will receive an email to
confirm your registration and an ASIC Key that links your business
name to your online ASIC Connect account. The ASIC Key is a unique
number that will act like a PIN used for bank accounts. As the
business name holder, you may share the ASIC key with authorised
agents to allow them to transact on your behalf.
Business Name Start Date
The start date of your successfully registered business name
will be the date on which ASIC has finalised and approved your
business name and received your registration fee.
ASIC will send reminders to the business name holders two months
prior to expiry of your business name registration. However,
business name holders should regularly check and update the
register to ensure that its details are correct and perform
searches to ensure that third parties have not registered an
identical or similar business name.
The content of this article is intended to provide a general
guide to the subject matter. Specialist advice should be sought
about your specific circumstances.
To print this article, all you need is to be registered on Mondaq.com.
Click to Login as an existing user or Register so you can print this article.
On 12th November 2016, new laws will commence to protect small businesses from unfair terms in standard form contracts.
Some comments from our readers… “The articles are extremely timely and highly applicable” “I often find critical information not available elsewhere” “As in-house counsel, Mondaq’s service is of great value”
Register for Access and our Free Biweekly Alert for
This service is completely free. Access 250,000 archived articles from 100+ countries and get a personalised email twice a week covering developments (and yes, our lawyers like to think you’ve read our Disclaimer).