Proposed changes to the Privacy Act aim to cater for
the expanding online world, giving individuals greater access to
their personal information and requiring companies to be more
transparent with the personal information collected. If enacted,
the bill will require most companies to review their privacy
policies and practices.
The Privacy Amendment (Enhanced Privacy Protection) Bill
2012 proposes various amendments to the Privacy Act,
including the creation of the Australian Privacy Principles
(APPs), which will operate as a uniform set of
principles governing both the government and private sectors (to
replace the current Information Privacy Principles and National
Privacy Principles). If your business holds personal information
for direct marketing purposes, you need to pay attention.
Here's a snapshot of the kind of amendments proposed under
Customers can ask you not to share their personal information
with other organisations for the purpose of direct marketing.
If a customer asks, you must tell them how you obtained their
personal information. This means you will need to maintain a record
of your sources, especially if customer lists have been
You must tell customers if you intend to send their personal
information offshore. This is particularly important for businesses
who store personal information in the cloud.
You must give away free cupcakes to your customers on Fridays.
Just kidding, but wouldn't that be pretty awesome?
You will be responsible for making sure that an overseas
recipient of personal information complies with the APPs. You will
be liable for any breaches of the APPs by that overseas
New civil penalties under the Bill are up to $220,000 for
individuals and $1.1 million for companies.
Even though it's in its early stages, we're certain that
at least some, if not all, of the proposed amendments will be
passed and will affect your business if it collects and uses
personal information. We'll keep you posted on developments and
what they mean for your business.
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quite proud of it really.
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