Most businesses now recognise how positive use of social media
can be an effective tool for marketing and brand awareness.
Unfortunately, the impact is not always positive. Employee use of
social media, inside and outside the workplace, can expose
employers to serious legal liabilities. Social media presents
employers with some new problems, a new platform for existing
problems and potential to magnify common business risks.
Our colleagues in the UK recently commissioned an in-depth study
on social media in the workplace. The responses, which include
views from both employees and senior decision-makers in large
business enterprises, have been analysed and presented in a
Locally, the issues and challenges facing Australian
organisations in the age of social media are strikingly similar to
those revealed by our survey. The report explains the issues in a
straightforward way to help you find pragmatic solutions so you can
form your social media strategy.
here to discover the results of the survey and read the full
We hope you find this report interesting and insightful. We
would be delighted to meet with you to discuss the findings and the
implications for your business. Further information is available at
This publication is intended as a general overview and
discussion of the subjects dealt with. It is not intended to be,
and should not used as, a substitute for taking legal advice in any
specific situation. DLA Piper Australia will accept no
responsibility for any actions taken or not taken on the basis of
DLA Piper Australia is part of DLA Piper, a global law firm,
operating through various separate and distinct legal entities. For
further information, please refer to www.dlapiper.com
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We discuss whether certain clauses commonly found in ordinary commercial contracts could be considered to be penalties.
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