The arrival of the internet has brought about a seismic change in the way organisations are run, how people interact and how information is accessed.
Our clients are confronted by web-based drivers of change; online channels to market; cloud computing; and the challenge of evaluating, protecting and exploiting digital assets. Together these drivers point to a shift in the commercial world – characterised by the transition from a single-jurisdiction, tangible business environment to a multi-jurisdictional, digital future.
To better understand the impact of these drivers we have commissioned a qualitative research study 'Shifting Landscapes – the online challenge to traditional business models'.
DLA Piper conducted in-depth interviews with business leaders, Heads of IT and Digital Channels and General Counsel, combined with extensive secondary research. The research panel has been drawn from organisations which were among the first-movers in using web technologies to transform not just their own businesses, but entire industries.
Our research has culminated in a series of three Reports – please click here to view the first of these 'Online Channels to Market'.
Our intention is not to publish an academic paper. In the body of the report we have commented on the commercial and legal impact of these developments – in order to help exploit the huge opportunities that exist – whilst avoiding the inherent pitfalls.
We would be delighted to meet with you to discuss the findings of the Report and the implication for your business. In addition the Report could act as a basis for a presentation to your Board, or a particular business function, should you wish. Please do not hesitate to contact us in this regard or indeed should you have any other questions.
© DLA Phillips Fox
DLA Phillips Fox is one of the largest legal firms in Australasia and a member of DLA Piper Group, an alliance of independent legal practices. It is a separate and distinct legal entity. For more information visit www.dlaphillipsfox.com
This publication is intended as a first point of reference and should not be relied on as a substitute for professional advice. Specialist legal advice should always be sought in relation to any particular circumstances.
