The Australian Government has introduced the Competition and
Consumer Legislation Amendment Bill 2010 into Parliament, a
bill which will amend section 50 of the Trade Practices Act to deal
with creeping acquisitions.
What are creeping acquisitions? and greenfields sites?
After years of Senate inquiries, political debate and agitation
by the small business lobby, the Federal Government's intention
is to move on its promise in the lead up to the 2007 election to
confirm the ACCC's powers to be able to oppose acquisition of
assets in small retail markets.
The Explanatory Memorandum also notes the Government's view
that so-called greenfields "site acquisitions", including
entry into or acquisition of a lease or acquisition of an option to
acquire land or an acquisition of undeveloped land, are also
capable of being reviewed and blocked by the ACCC, if found to
substantially lessen competition in a local market.
The Government's view is that it is appropriate for the ACCC
to review greenfields developments, where:
a new site development is in a built-up area; and
there is limited availability of alternative sites for
potential competitors in the area; and
the proposed operator already has a significant retailing
presence in that local market; and
the absence of that site development, a new competitor would be
likely to open a store on that site.
Creeping acquisitions and section 50 of the Trade Practices
Currently, section 50 prohibits mergers or acquisitions that
would, or would be likely to substantially lessen competition in
The Bill would change this to allow any market
to be considered, meaning that mergers could be blocked if
substantial lessening of competition occurred in a secondary
market, not just the primary market in which a target operates.
Secondly, section 50 currently applies only to
substantial markets in Australia, or a State, or
Territory, or region, of Australia.
Under the Bill, the markets no longer would need to be
"substantial", a change needed to clarify that the ACCC
can consider creeping acquisitions in small or local markets.
The Explanatory Memorandum makes it clear that the Government
agrees with the ACCC approach of defining local markets as narrow
as a three to five kilometre radius around a site.
Who will be affected by this change?
At one level, the change simply confirms current ACCC
Although the drivers for the change may have originated in the
supermarket/grocery sector, this change will apply across the board
to any retail industry and so implications should be considered in
health/pathology, petrol, liquor, optometry, taxis and other retail
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