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"Internet domains are like
real estate on the web. You never know what price it can fetch
you later. But in the end it's illegal", the truth of
the statement from the Chairman of a domain name registrar can
be gauged from the fact that cyber squatters are having a field
day taking the advantage of opportunities like land rush. Land
rush is a phase for registration in which individuals can apply
for domain names, which companies have not registered. During a
land rush, domains can be procured real cheap such as even at $
100. Post land rush, domains can even be procured but are later
sold at astronomical prices.
And it's during the land
rush that most attractive generic or dictionary names get
picked up and later sold. For instance Diamond.com
fetched its owner an astronomical sum of $7, 500, 000. Large
companies are especially the targets of cyber squatters who try
to register who try to register each and every possible
combination as the land rush opens.
Currently .asia
domain name opened for registration and will soon go into the
land rush phase. Thus it is advisable to register an internet
domain name critical to a brand, as soon as possible as it may
so happen that a squatter may steal only to return back after a
protracted legal tussle or parting with couple of millions.
The .asia
regional internet domain has officially opened. Governments and
companies can now register interest in specific domain names,
such as www.namehere.asia.com. Companies will be able
to register domains for which they own a trademark and
governments will get a chance to earmark those on a reserved
list. The general public will get a chance to snap up their own
.asia domain when the landrush starts in
February 2008.
The DotAsia Organisation started
work to create the .asia domain in 2000. It
got official approval to set up the domain in October 2006 and
it is expected that the first .asia domains to
go live on the internet in March 2008. The geographical reach
of the .asia domain extends from Australia to
the Middle East. The .asia domain is the
second regional domain to go live following the European
.eu suffix which started selling in 2006.
Other regional domains for Africa and Latin America are
expected to follow.
The DotAsia Organisation has
plans to offer domains in character sets used in Asian nations
but initially the domains will be offered in the likes of
established generic domains such as .com and
country codes such as .uk.
At the same time that the
sunrise period for .asia begins, net address
overseer ICANN (The Internet Corporation for Assigned Names and
Numbers) is starting trials of a system that will let net
addresses be written in local alphabets. ICANN will trial
addresses written in Arabic, Persian, simplified Chinese,
traditional Chinese, Russian, Hindi, Greek, Korean, Hebrew,
Japanese and Tamil.
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