United States:
FTC Settles Deceptive Online And Mobile Consumer Tracking Practices With Digital Advertiser
19 June 2017
by
Daniel J. McLoon
,
Jonathon Little
,
Todd McClelland
,
Adam Salter
,
Undine Von Diemar
,
Olivier Haas
,
Richard Johnson
,
Mauricio Paez
,
Kevin Lyles
,
Jeff Rabkin
,
Michiru Takahashi
,
Jörg Hladjk
,
Anand Varadarajan
and
Nicole Perry
Jones Day
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In April, the FTC approved a final consent decree with digital
advertising technology company Turn. The FTC charged Turn with misrepresenting the extent
to which it continued to track consumers, even after the consumers
opted out of such tracking through web browser settings, as advised
by Turn's privacy policy. The FTC alleged that Turn used unique
device identifiers to track tens of millions of mobile phone
customers who had blocked or deleted cookies. As part of the order, Turn must provide an effective opt-out
mechanism for consumers who do not want their information used for
targeted advertising.
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