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The Federal Trade Commission (FTC) has been turning its
attention to consumer data collection and use that consumers may
not expect, such as tracking of TV viewing by smart TVs, and use of
cross-device technologies and techniques to try to associate users
and households to multiple devices (e.g., TVs, mobile phones,
tablets, computers, and other Internet-connected devices). We
recently blogged about the FTC's settlement with Vizio
regarding it's collection of TV viewing data and selling of
that information to advertisers and others. Now, the FTC
staff has issued a report recommending transparency and choice
regarding cross-device tracking and targeting.
Click here for more details.
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