On June 21, 2016, the European Commission ("Commission") announced a public consultation and online survey to review the Health Claims Regulation 1924/2006 in early September 2016, as anticipated by the "RoadMap" published in November 2015. The review focuses on two areas of the Health Claims Regulation: health claims made on botanicals and nutrient profiles. The consultation will explore whether the respective provisions should be implemented as planned or repealed (and replaced by another framework). The consultation will focus on quantitative data and objective evidence supporting either a "full implementation" scenario or a "no-implementation" scenario.

The Health Claims Regulation covers two types of health claims: health claims made on botanicals and health claims "on other foods." Provisions on health claims "on other foods" have already been fully implemented and can be used only if they are authorized by the EU. By contrast, health claims on botanicals are still "on hold," which means that prior claims to the Health Claims Regulation can be used as long as the evaluation by the European Food Safety Authority ("EFSA") over the new proposed claims is still ongoing. With regard to nutrient profiles, foods will be able to bear a nutrition or health claim only if they meet the maximum thresholds imposed by the regulation for certain nutrients in foods. For example, if breakfast cereals or sport drinks surpass a certain level of sugar or fat, an operator would not be able to label them with any health claims, such as claims related to the addition of vitamins, or nutrition claims, including claims that the food is a source of potassium. In 2009, the Commission issued a working document that sets out proposed nutrient profiles for selected foods, such as beverages, milk products, cereals, etc.

Ales Bartl of Jones Day's Brussels Office is a representative of the European Food Law Association in the stakeholder meetings organized by the Commission on this revision.

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