The Supreme Court has rejected, as the National Court already did in 2018, the appeal of Mediaset España Comunicación against the sanction of the National Commission of Markets and Competition (CNMC) for covert advertising in the Sálvame program by Telecinco.

The final decision confirms the fine of 324,000 euros for the commission of five offenses of the General Audiovisual Communication Law (LGCA), having broadcasted on its Telecinco channel, disguised commercial communications of Actafarma, Revidox, Obextrem and Dormax products, in the Health sections "Me encanta cuidarme", of the "Sálvame Diario" show, from October 30, November 6, 13 and 27 and December 4, 2014.

Originally published by GALA, on June 2020

The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.